VP, Digital Marketing Operations

Job Description

Job Description

Description:

NEWITY is America's source for small business capital, dedicated to providing access to affordable loan solutions. Achieving our vision requires more than ambition. It demands resilience, collaboration, accountability, professionalism, and a relentless drive to improve. Our culture moves fast, fosters excellence, and rewards those who lean in. It’s not for everyone, but if you’re energized by challenge, motivated by impact, and ready to grow alongside teammates who share your commitment, there’s no better place to build your career.

In this role, you will lead our internal marketing team in executing campaigns that drive brand awareness, optimize the website, enhance customer experience, and generate leads. You'll translate strategy into action through operational excellence: managing day-to-day workflows, ensuring on-time delivery, hitting KPIs, and maintaining clear communication with senior leadership

Description & Responsibilities

· Translate marketing strategy into actionable project plans with clear deliverables and deadlines

· Lead a team of marketing professionals and oversee daily operations, including prioritization, resource allocation, and project management systems to ensure on-time delivery

· Own marketing KPIs, conversion metrics, and budget allocation across all channels and brands

· Monitor campaign performance and quickly identify optimization opportunities with the team

· Partner with sales, IT, and operations teams and manage external vendor relationships

· Drive process improvements and implement systems to increase team efficiency

· Stay current on industry best practices, emerging technologies, and the competitive landscape

Success in This Role

What Makes Someone Successful Here

· You thrive in operational roles where you can build systems and processes

· You can shift quickly between strategic thinking and tactical problem-solving

· You communicate clearly and preemptively, not reactively

· You hold yourself and others accountable to high standards

What You'll Need to Navigate

· Managing competing priorities while maintaining team focus and morale

· Fast-paced environment with frequent priority shifts

· Balancing immediate execution needs with long-term strategic goals

· Leading through influence with cross-functional partners

Benefits

· Base Rate: $120,000-$140,000 per year + performance bonus

· Comprehensive health, dental, and vision insurance

· Retirement plan with company contribution

· Paid time off and holidays

· Professional development opportunities

NEWITY is an Equal Opportunity Employer and consider applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected

• 7+ years of digital marketing experience with at least 3 years managing teams responsible for complex, multi-channel deliverables
• Proven ability to manage multiple concurrent projects with competing deadlines and stakeholders
• Strong track record of meeting or exceeding marketing KPIs and conversion goals
• Experience managing external marketing agencies and vendor relationships
• Proficiency with core marketing tools: Google Analytics, Google Ads, Google Search Console, HubSpot Breeze AI, and social media advertising platforms
• Highly organized with meticulous attention to detail and excellent communication skills
• Familiarity with AI-driven marketing tools and automation technologies
• Proactive self-starter with an entrepreneurial spirit and willingness to take on challenges