Product Support Sales Representative - RION

Company Details

With over 50 years of unwavering commitment to our customers and the communities we serve, we pride ourselves on our stability and continued growth. Our employees are equipped with the training and resources necessary to excel, enjoying both technical and professional development opportunities that prepare them for future career advancements. We foster a healthy work-life balance, cultivate a great work environment, and provide an amazing company culture characterized by a family feel and an unwavering commitment to safety. Our team is driven and motivated, working hard, building strong relationships with our customers and delivering unique solutions and value that others can’t. In our company, every opinion and idea is highly valued, making us a dynamic and innovative force in the industry. Rion Equipment stands alone in excellence.

Position Overview

The Product Support Sales Representative is responsible for growing revenue by promoting and selling Rion Equipment’s parts, service, and rental solutions. This role focuses on developing new customer relationships while strengthening existing partnerships to expand the customer base and drive sales growth. Success in this position requires a strategic ability to identify opportunities, deliver customer value, and build long-term relationships that support sustained, profitable growth.

If you have any questions prior to applying, please reach out to our Recruiting team at [email protected] or 402-891-7555.

PRIMARY JOB DUTIES:

• Manage direct sales activities within assigned accounts and territory by making sales calls, building customer relationships, and delivering solutions tailored to customer needs.
  
  
  • Identify and pursue new business opportunities through lead generation and cold calling to increase sales of parts, services, and rental equipment.
  • Negotiate and close equipment sales, rentals, and service agreements that meet customer needs while supporting Rion Equipment’s profitability goals.
  • Prepare and present quotes by identifying needed parts, coordinating with internal teams, and sourcing externally when necessary.
  • Educate customers by providing detailed information such as ROI analyses, cost comparisons, financing options, equipment specifications, and warranty coverage.
  • Inspect customer equipment to identify service, maintenance, and repair needs.
  • Record all customer interactions and sales activities in Rion Equipment’s CRM system to support relationship management and strategic sales planning.
  • Maintain current knowledge of product technology, service capabilities, and marketing programs, and participate in trade shows and industry events.
  • Deliver post-sale support by answering technical questions, coordinating service needs, and communicating updates on new equipment models.
  • Track unpaid invoices, assist with collections, and resolve customer concerns or disputes in a professional and timely manner.
  • Partner with internal departments to resolve issues and clearly communicate solutions to customers.

BENEFITS:

• Medical (and FSA/HSA plans), Dental, Vision Insurances
• Paid Vacation and Holidays
• Company-paid Basic Life Insurance
• Supplemental Term Life Insurance
• 401(k) with Match
• Tuition Reimbursement and In-house Training Dept.
• Paid Military Leave
• Short and Long-Term Disability

About RION Equipment

RION Equipment, formerly NMC Material Handling, has been serving the upper Midwest since the 1970’s. This change in our business means great things for potential candidates. We’re growing and investing in our company and employees. We are investing in personnel skills and in a fleet of industry-leading material handling and aerial equipment and service solutions. Come be a part of our experienced and knowledgeable sales and service teams that help our customers with comprehensive equipment solution packages that best serve their business needs. RION Equipment hires the best in sales and service personnel behind a complete line of quality products.

RION Equipment is an equal opportunity employer and affords equal opportunity to all applicants for all positions. RION Equipment shall abide by the requirements of 41 CFR §§ 60-1.4(a), 60-300.5(a) and 60-741.5(a). These regulations prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities and prohibit discrimination against all individuals based on their race, color, religion, sex, or national origin. Moreover, these regulations require that covered prime contractors and subcontractors take affirmative action to employ and advance in employment individuals without regard to race, color, religion, sex, national origin, protected veteran status or disability.

• The job duties listed in this job posting do not constitute a complete and exclusive list. RION Equipment further reserves the right to modify job duties, at any time and in its sole discretion, to meet the needs of the Company.