Media Coordinator

Denver or Carbondale, CO

About Backbone

At Backbone, we live by the mantra that passion drives results. We align our clients with our team members’ interests, bridging the gap between work and play while keeping an eye on the elusive work/life harmony. As the country’s leading active lifestyle marketing agency, Backbone has the unique opportunity to help brands like YETI, Smartwool, Big Green Egg, and many others to balance brand goals with e-commerce objectives. For 29 years, Backbone has partnered with both renowned and emerging brands to develop and execute effective, integrated media strategies — and has been consistently included on Outside Magazine’s “Best Places to Work” list.

The Job

You will work with Media Strategists to organize and execute paid media campaigns for our clients. You are quick on your feet and able to prioritize multiple tasks and/or clients daily to ensure campaigns go off without a hitch. You like to balance creative thinking with making sure the details fall in line.

The Work

• Support Media Strategists during campaign strategy development and plan execution, which includes target audience and competitive research, category insights, building client presentations, tactical plan management and channel execution

• Manage paid media campaigns activations across multiple channels (Social, CTV, Audio, OOH, Google, YouTube, and more)

• Lead research to develop and support media strategies and tactics

• Manage the workflow for vendor collaboration and RFPs

• Work hand in hand with Strategists to make sure all of the finer details of executing a campaign are covered; own materials due documents and creative best practices, while also ensuring teams adhere to proper processes and SLAs

• Immerse yourself in trafficking and reporting tools to manage delivery and results of digital campaigns (Google Campaign Manager, Google Analytics, AdSwerve, etc.)

• Collaborate with Media Strategists to review campaign results and report out on data-led performance insights

• Work with the Operations and Finance team to ensure billing is on track and manage campaign cash flows and flowcharts

• Stay up to date on latest research and media trends

The Essentials

• Bachelor’s Degree

• 0-2 years professional experience

Your Capabilities

• Able to work successfully in a team environment that promotes collaboration in addition to confidently working independently and leveraging resources at hand

• You communicate effectively at all levels

• Establish and maintain effective relationships interdepartmentally, as well as with those outside the team

• Possess strong quantitative and analytical skills

• Have a solid understanding of mathematical concepts

• Has a basic understanding of the principles of marketing and advertising, along with knowledge of media concepts and terms, creative and budget requirements

• Detail-oriented and ability to appropriately manage time

• Competent Excel and PowerPoint

• Able to prioritize, multi-task and work under pressure

• Willing to learn new things and challenge the norm

The Extra Mile

• Knowledgeable on all aspects of digital and traditional media, including Paid Social Media, Search Engine Management, Search Engine Optimization, TV/CTV, Mobile, Out-of-home, Display, Print, etc.

• Experience in Google Analytics, Google Ads, Google Data Studio and Google Campaign Manager

• Proficient in research tools including MRI and Facebook Audience Insights

• Excel master

Be you, on our team. We seek to build an inclusive team and culture that values diverse lived experiences, backgrounds and skillsets.

Salary & Benefits

• Salary: $50,000 annually
• Benefits:
  • Medical
  • Dental & vision coverage
  • 401(k) match
  • Wellness benefit
  • Home office stipend
  • Professional development/education assistance
  • Paid volunteer hours
  • Parental leave
  • Flexible schedule
  • Company-wide offsites
  • Hybrid/office workplace