Supervisor, Marketing Measurement and Optimization (Business Insights)

Company Description: 

McDonald’s is proud to be one of the most recognized brands in the world, with restaurants in over 100 countries that serve 70 million customers daily. We continue to operate from a position of strength. Our updated growth strategy is focused on staying ahead of what our customers want and realizing further growth potential. Our relentless ambition is why McDonald’s remains one of the world’s leading corporations after almost 70 years. Joining McDonald's means thinking big and preparing for a career that can have influence around the world. 

At McDonald’s, we see every day as a chance to create positive impact. We lead through our values centered on inclusivity, service, integrity, community and family. From support of Ronald McDonald House Charities to our Youth Opportunity project and sustainability initiatives, our values keep us dedicated to using our scale for good: good for our customers, people, industry and planet. We also offer a broad range of outstanding benefits including a sabbatical program, tuition assistance and flexible work arrangements. 

Department Overview

The Global Marketing Measurement and Optimization Team, within Global Strategic Insights, focuses on maximizing the impact of our marketing efforts by using data-driven learnings and what we know about consumer behavior to shape our marketing strategy and GTM efforts.

This Supervisor role will leverage expertise in consumer behavior, marketing, and data analysis, reporting and visualization to identify and explain how McDonald’s communications across the consumer journey impacts consumer behavior, and thus, impact it has on consumer visits, sales, and market share. The ideal candidate will balance analytical thinking, technical skills, project leadership and the ability to connect consumer behavior insights with data to communicate results and inspire action.

Duties

In the Supervisor, Marketing Measurement and Optimization role, you will contribute to these priorities through the following ways:

• Data analysis: Detect and communicate impactful marketing insights across multiple data domains (sales, transactions, product mix, market share, and marketing mix models)
• Reporting: Support continuous enhancement and automation of functional and executive-level reporting on marketing impact and campaign performance
• Strategic Support: Serve as data and analytics advisor to McDonald’s leadership and functional teams, providing ongoing analytical support. Help create efficiencies across markets by sharing best practices and cross-market learnings.
• Enterprise Leadership: Promote “One McDonald’s Way” of measurement, measurement design and metric definitions in coordination with subject matter experts; support efforts to improve our data assets and enhance their usage

Qualifications

• 4+ years of experience in paid media, digital marketing, or a related field, with a focus on campaign optimization and testing.
• Bachelor’s degree in Marketing, Advertising, Business, or a related field
• Strong understanding of paid media channels, including search, social, display, video, and programmatic advertising.
• Proficiency in data analysis tools such as Google Analytics, Excel, and statistical analysis software.
• Experience with A/B testing, multivariate testing, and other experimentation techniques
• Strong analytical skills with the ability to interpret complex data and generate actionable insights.
• Curious, task-oriented, and a self-starter, with a proven track record of “getting things done”.
• Customer-centric mindset with a passion for discovering consumer behavior, trends, and opportunities for innovation

Compensation

Bonus Eligible: NA

Long - Term Incentive: NA

Benefits Eligible: Standard company benefits

Salary Range

The expected salary range for this role is $93,208.00 - $116,510.00 per year


The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we may also consider your experience, and other job-related factors.

Competencies Execution Proficiency Background & Values Strategic Proficiency Building Blocks Talent Proficiency

Additional Information: 

Benefits eligible: This position offers health and welfare benefits, a 401(k) plan, adoption assistance program, educational assistance program, flexible ways of working, and time off policies (including sick leave, parental leave, and vacation/PTO). Eligibility requirements apply to some benefits and may depend on job classification and length of employment.  

Bonus eligible: This position is eligible for a bonus, calculated based on individual and company performance. 

McDonald’s is an equal opportunity employer committed to the diversity of our workforce. We promote an inclusive work environment that creates feel-good moments for everyone. McDonald’s provides reasonable accommodations to qualified individuals with disabilities as part of the application or hiring process or to perform the essential functions of their job. If you need assistance accessing or reading this job posting or otherwise feel you need an accommodation during the application or hiring process, please contact [email protected]. Reasonable accommodations will be determined on a case-by-case basis. 

McDonald’s provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to sex, sex stereotyping, pregnancy (including pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), race, color, religion, ancestry or national origin, age, disability status, medical condition, marital status, sexual orientation, gender, gender identity, gender expression, transgender status, protected military or veteran status, citizenship status, genetic information, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. 

Nothing in this job posting or description should be construed as an offer or guarantee of employment.