Product manager
Overview
The Product Manager drives growth and innovation for learning, practice, and test solutions in the Education and professional market. This role leads product strategy, planning, and execution to achieve sales, market reach, and customer satisfaction goals. Key Responsibilities- Product Growth Strategy
- Develop and implement product strategies for assigned product lines, including exam preparation products and services.
- Lead core product teams to orchestrate planning and execution.
- Conduct ongoing market research and analysis to identify gaps, opportunities, and optimize SKU configuration, pricing, and bundling.
- Collaborate with stakeholders to launch new products/services and manage end-of-life for aging/non-performing products.
- Serve as the primary advocate for the customer within the organization, ensuring their needs and feedback are central to product decisions.
- Gather, analyze, and synthesize customer insights from multiple channels (surveys, interviews, support tickets, user groups).
- Translate customer feedback into actionable product requirements and enhancements.
- Facilitate regular customer engagement sessions to validate product direction and measure satisfaction.
- Communicate customer needs and pain points to cross-functional teams, driving alignment and prioritization.
- Gather and document requirements from clients and the market to enable accurate cost and timeline estimates.
- Build business cases and secure organizational support for new product initiatives.
- Partner with internal and third-party project managers to ensure projects meet timelines, budgets, and specifications, escalating risks as needed.
- Coordinate internal resources to streamline customer delivery, client interface, and third-party integrations.
- Set and annually review pricing strategies by geography and market sector.
- Develop capital budgets to maximize growth opportunities.
- Achieve annual revenue, sales, and client reach goals.
- Train and support internal and external stakeholders (sales, onboarding, support) on product features, target markets, and competition.
- Assist sales and marketing with presentations, demonstrations, and serve as a product expert for key opportunities.
- Align product goals with marketing strategies and support marketing launch plans and outbound communications.
- Collaborate with channel teams on product setup, pricing, and partner announcements.
- Act as a leader, encouraging sound business decisions across business units.
- Establish thought leadership internally and externally in the product space.
- Attend and present at industry events for product research and advocacy.
- Lead competitive research, innovation, and positioning efforts.
- Proven product management experience.
- Bachelor’s degree in Business, Marketing, Information Systems, or equivalent.
- Microsoft Office Specialist certification highly preferred.
- Exceptional empathy and active listening skills; able to understand and advocate for customer needs.
- Strong problem-solving and critical thinking abilities.
- High emotional intelligence, with the ability to build trust and rapport across diverse teams and stakeholders.
- Adaptability and resilience in a fast-paced, changing environment.
- Proactive, self-motivated, and able to work independently and collaboratively.
- Effective conflict resolution and negotiation skills.
- Documented success in defining, launching, and managing profitable products.
- Experience in budgeting and ownership of sales/revenue targets.
- Strong engagement with target markets, customers, partners, and stakeholders.
- Excellent written and verbal communication skills, with the ability to tailor messaging for different audiences.
- Intermediate to advanced proficiency in Microsoft Word, Excel, and PowerPoint.
- Strong collaboration and teamwork skills.
- Proven ability to influence and work effectively in cross-functional teams without direct authority.
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