Manager, insights
Company Description
With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands, including Bank of America, Best Buy, Kellogg Company, McDonald's, Novartis, Samsung, Visa and more. Overview The Manager, Insights & Strategy , will champion a people-first approach to unearth actionable insights for a major client. The Manager’s day-to-day is currently as an individual contributor, connected and supported by Insights & Strategy leadership as well as being an embedded member of the client team, collaborating with more senior contributors and peers across disciplines, with the potential for adding direct managerial oversight. This role will provide the right candidate with the opportunity to grow their skills through data-driven story-telling and the development of actionable client implications. The successful candidate is curious, creative, and a collaborative problem-solver who thrives in a fast-paced environment. Responsibilities Overall:- Analyze and connect the dots between diverse and disparate data sets to derive meaningful insights
- Develop research hypotheses, construct research plan/methodology and conduct research (syndicated, secondary, social listening, qualitative and quantitative custom research) to solve clients burning questions
- Develop and present client-ready insight presentations inclusive of data visualization and storytelling
- Evaluate innovative data partners to develop new approaches to uncovering insights
- Work in partnership with client research and internal strategy and analytics team; have deep knowledge of client’s business goals and challenges
- Incorporate the fundamental principles of Starcom’s inclusive marketing philosophy and planning approach
- Build compelling personas that bring key audience segments to life
- Exhibit a solid understanding of the use and relevant application of transaction and survey-based data
- Partner with Planning and Investment teams on translating upstream audience insight into targetable audiences
- Category analysis and evaluation of a brand’s market position and opportunities for growth
- Partner with Planning and Investment teams on media sufficiency analysis to understand the media spend needed to meet client + audience-specific goals
- Monitor cultural, category and audience specific trends to educate internal teams, partner agencies and clients - translating trends into strategic opportunities + implications
- 3+years in media/marketing research, consumer insight, business consulting, or digital advertising research/analytics/ insight
- Strong grounding in traditional and digital media research (control/exposed methodologies, market mix modeling)
- Experience with statistical software packages, especially SAS and SPSS, strongly preferred
- Experience with multiple methodological approaches (social listening, syndicated tools, primary research)
- Demonstrated ability to work with large data sets
- Strong grounding in traditional and digital media research, such as advertising effectiveness, ROI
- Experience with visualization tools such as Tableau, GoodData, Datorama is a plus
- Strong verbal and written communication skills
- Excellent Microsoft Office skills; PowerPoint and advanced Excel
- Ability to work independently and in a team setting while effectively managing priorities
- Paid Family Care for parents and caregivers for 12 weeks or more
- Monetary assistance and support for Adoption, Surrogacy and Fertility
- Monetary assistance and support for pet adoption
- Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
- Tuition Assistance
- Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
- Matching Gifts programs
- Flexible working arrangements
- 'Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
- Business Resource Groups that support multiple affinities and alliances
Recommended Jobs
Donation Attendant (part-time)
Shifts Needed: Nights and Weekends Pay Range: $16.00 - $18.50 Donation Attendants are responsible for completing the intake of donated goods from donors, and most duties are performed at the Sto…
Teacher associate degree or CDA
Job Description Job Description Teacher Qualifications 60 semester hours or 90 quarter hours from an accredited college or University of which 6 semesters or nine quarter hours are in and/or rela…
Bilingual Junior Services Representative
LaSalle Network is hiring a Bilingual Jr. Service Representative to join a growing team in downtown Chicago. This is a great opportunity for someone who thrives in a fast-paced environment, has sha…
Maternal Fetal Medicine - Advanced Practice Provider
Overview: Carle Health is seeking an additional Advanced Practice Provider to join our MFM team at our main campus in Urbana, Illinois. Opportunity Details: ~ Join a team of 8 MFM Physicians and 4 …
Talent acquisition specialist
Details: Stefanini Group is hiring! Stefanini is looking for Talent Acquisition Specialist for Deerfield, IL location (Hybrid work). For quick Apply, please reach out to Somnath Ghosh- 248 936…
Bank Teller - To $22/hr - Bloomingdale, IL - Job # 3463
Bank Teller – To $22/hr – Bloomingdale, IL – Job # 3463 Who We Are The Symicor Group is a boutique talent acquisition firm based in Lincolnshire, IL & Rockport, TX. Our nationally unique value pro…
Food Service Worker
Job Description The Food Service Worker will assist the manager with food/meal preparation; maintain cash receipts and meal records. Assist manager in completing daily reports. Maintain high stand…
Preschool Teacher
We are excited to welcome passionate educators and childcare professionals to our brand-new state-of-the-art facility in Vernon Hills. Join our growing team and be part of a community dedicated to nu…
Customer Service Manager
Job Description Job Description Ensure that customer issues are resolved efficiently and with high degree of satisfaction. Collaborate with other departments (e.g., Sales, Product, Operation…
Travel - lab tech
Contracts available in Huntly, Rockford and Carbondale, Chicago and Lake Forest, IL! 13 weeks, 40hrs/week, 4x10 hour shifts Qualifications: ~1 year of experience as a Cath Lab Technologist. …