Senior director product marketing

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What We'll Bring

At TransUnion, we have a welcoming and energetic environment that encourages collaboration and innovation - we’re consistently exploring new technologies and tools to be agile. This environment gives our people the opportunity to hone current skills and build new capabilities, while discovering their genius.

Come be a part of our team – you’ll work with great people, pioneering products, and cutting-edge technology.

The Product Marketing team is tasked with driving adoption of TransUnion’s global solutions by using strong, scalable go-to-market tactics that solidify our position as thought leader, innovator, and trusted partner. Sitting at the intersection of product management, marketing, training, and sales, our Product Marketing team is highly collaborative, both cross-functionally and within our own team.

What You'll Bring

• Expert understanding of the technology and cloud ecosystem
• Extensive experience in developing and executing successful go-to-market programs and messaging with technical, cloud and data buying audiences
• Demonstrated history of leading innovative positioning and enablement initiatives to drive significant revenue growth
• Obsession with customer insights and a curiosity for the “why behind the buy”
• Passion to track emerging trends, competitive approaches and use cases to communicate effective and relevant value propositions of the platform
• Excellent communication and public speaking skills with ability to communicate across all levels of an organization
• A love for telling stories and finding ways to simplify complex subjects
  
  

We’d Love To See

• 10+ years of experience in Product Marketing, Sales Enablement, DaaS or SaaS Product Management, Product Strategy, or Analytics
• 8+ years leading Product Marketing teams with diverse skill sets and experience levels
• Experience working with technology partners and integrators across direct, indirect, reseller and channel
• Familiarity with working cross-functionally in a complex matrix organization and an ability to indirectly manage cross-functional roles
• Ability to adjust to frequently changing priorities and fast-paced environments and drive team towards results
• Strong project management skills, attention to detail, and bias towards execution
• Exceptional content writing and presentation skills
• Education: Four-year accredited college degree required. MBA preferred
  
  

Impact You'll Make

As TransUnion evolves and expands offerings into new markets, the Senior Director, Product Marketing role will lead the team that supports the growth of how we migrate from selling on-prem point solutions to a cloud-enabled tech platform and strengthen our presence with the technology buying audience. Your impact to the success of the team will include the following :

• Enhance and drive awareness of TU’s platform innovation and data/solution ecosystem experience, as well as our tech partner program, via modernized internal and external communication programs, Create tailored platform and partner content for presentations, sales training, product sheets, case studies, demonstrations, blogs, webinar, thought leadership content, events, press releases, and partner marketing tacticsmore
• Own the technical/data audience personas, messaging, differentiation, storytelling and enablement with an emphasis on solution packaging, partner ecosystems, evangelism, and communicating incremental and future value
• Develop successful go-to-market programs to ensure organizational readiness to sell and achieve product revenue objectives, with an emphasis in sales engagement and strategy development in how we work with partners
• Create tailored platform and partner content for presentations, sales training, product sheets, case studies, demonstrations, blogs, webinar, thought leadership, events, press releases, and partner marketing tactics
• Advocate for voice of the customer, and seek in-market testimonials to create a feedback loop to inform strategic decisions to evolve how we go to market with partners
• Support and activate platform migration strategies that span across products and solutions to ensure customer migrations are executed with focus on the customer experience
• Track key performance indicators to monitor and enhance product marketing effectiveness
• Lead GTM strategy, storytelling, messaging, pitch decks, promotional collateral, sales enablement material, and competitive positioning with key partners and in support of our broader platform strategy
  
  

Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law, including the Los Angeles County Fair Chance Ordinance for Employers, the San Francisco Fair Chance Ordinance, Fair Chance Initiative for Hiring Ordinance, and the California Fair Chance Act.

Adherence to Company policies, sound judgment and trustworthiness, working safely, communicating respectfully, and safeguarding business operations, confidential and proprietary information, and the Company’s reputation are also essential expectations of this position.

This is a hybrid position and involves regular performance of job responsibilities virtually as well as in-person at an assigned TU office location for a minimum of two days a week.

Benefits

TransUnion provides flexible benefits including flexible time off for exempt associates, paid time off for non-exempt associates, up to 12 paid holidays per year, health benefits (including medical, dental, and vision plan options and health spending accounts), mental health support, disability benefits, up to 12 weeks of paid parental leave, adoption assistance, fertility planning coverage, legal benefits, long-term care insurance, commuter benefits, tuition reimbursement, charity gift matching, employee stock purchase plan, 401(k) retirement savings with employer match, and access to TransUnion’s Employee Resource Groups. Spousal, domestic partner, and other eligible dependent coverage is available on select health and welfare plans.

We are committed to being a place where diversity is not only present, it is embraced. As an equal opportunity employer, all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability status, veteran status, genetic information, marital status, citizenship status, sexual orientation, gender identity or any other characteristic protected by law. Additionally, in accordance with Section 503 of the Rehabilitation Act of 1973 and the Vietnam Era Veterans’ Readjustment Assistance Act of 1974, TransUnion takes affirmative action to employ and advance in employment qualified individuals with a disability and protected veterans in all levels of employment and develops annual affirmative action plans. Components of TransUnion’s Affirmative Action Program for individuals with disabilities and protected veterans are available for review to any associate or applicant for employment upon request by contacting [email protected].

Pay Scale Information

The U.S. base salary range for this position is $166,800.00 - $250,000.00 annually. *The salary range for this position reflects a reasonable estimate of the range of compensation for this job. At TransUnion, actual compensation is based on careful consideration of additional factors such as (but not limited to) an individual’s education, training, work experience, job-related skill set, location, and industry knowledge, as well as the scope and responsibilities of the position and market considerations.

Regular, fulltime non-sales positions may be eligible to participate in TransUnion’s annual bonus plan. Certain positions may be also eligible for long-term incentives and other payments based on applicable company guidance and plan documents.

TransUnion's Internal Job Title

Sr Director, Product Marketing