Regional Sales Manager / Sales Support Specialist - North America

Regional Sales Manager / Sales Support Specialist – North America

(Certified Dental Technician | AI & Digital Dentistry)

Overview

We are seeking a Certified Dental Technician (CDT) with strong digital laboratory experience to support the expansion of an AI-driven dental technology platform across the United States.

This is a field-facing, technically focused sales support role , ideal for a CDT who has transitioned (or is ready to transition) from the bench into a consultative, customer-facing position . The role blends business development, technical education, and relationship management , supporting dental laboratories in adopting AI-powered design automation.

This position represents the company’s first dedicated U.S. hire , making it a highly visible and impactful role with direct collaboration across international teams.

About the Role

The focus of this role is not traditional aggressive sales , but rather technical credibility and education . The product addresses a specific pain point in dental labs: automation of routine design work (e.g., trays, night guards, stencil models), enabling labs to scale despite technician shortages.

You will work directly with lab owners, managers, and technicians to:

• Understand workflow challenges.
• Demonstrate AI-driven design solutions.
• Support adoption and long-term success.

Key Responsibilities:

• Serve as the primary U.S.-based technical sales and support resource for dental laboratories.
• Build and manage relationships with dental labs across the U.S.
• Conduct onsite lab visits to understand workflows and identify automation opportunities.
• Educate customers on AI-powered CAD solutions and their operational benefits.
• Support business development and proactive outreach , leveraging your existing industry network.
• Act as a trusted technical advisor , translating complex AI concepts into practical lab value.
• Collaborate closely with Sales, Product, and Technical teams based in Europe and Australia.
• Represent the company at industry trade shows , with key interviews and meetings often held at major U.S. events (e.g., Chicago shows).
• Provide structured feedback from the field to help shape product development and go-to-market strategy.

Mandatory Requirements:

• Certified Dental Technician (CDT) – required.
• 5–10 years of experience in a digital dental laboratory environment.
• Strong understanding of digital workflows, CAD/CAM, and lab operations.
• Demonstrated ability to communicate clearly with both technical and non-technical audiences.
• Comfort transitioning from bench work into a customer-facing, consultative role.
• Willingness to travel regularly (approximately one week per month , regionally organized).
• Proactive, entrepreneurial mindset with the ability to work independently.
• Comfortable with business development and relationship building , even if not a traditional salesperson.

Preferred Experience:

• Prior experience in sales support, technical education, or lab consulting.
• Exposure to AI, automation, or software-driven design tools.
• Experience working with or supporting high-volume labs facing scaling challenges.
• Existing U.S. dental lab network to support faster market entry.
• Familiarity with the Canadian dental lab market (a plus).

Location & Travel:

• U.S.-based position.
• East Coast strongly preferred to align with Copenhagen-based teams (6-hour time difference).
• Field-based role with regular travel to customer sites.

Work Style & Culture:

• Strong emphasis on autonomy, accountability, and initiative.
• Collaborative, remote-first environment across multiple countries.
• Values technical credibility, trust, and long-term partnerships over aggressive sales tactics.

Compensation & Benefits:

• Base salary + commission structure , targeting approximately 70% base / 30% variable.
• Opportunity to grow with the company as U.S. operations expand.