Email Marketing & SMS Specialist
- Plan, build, and deploy email and SMS campaigns, automation journeys, and triggered communications using Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio).
- Create and maintain segmented audience lists using SFMC data extensions, SQL queries, and dynamic content tools.
- Develop email templates using HTML/CSS and ensure proper rendering across devices and email clients.
- Optimize campaigns through A/B testing, personalization, and continuous performance improvement.
- Monitor campaign performance and deliver actionable insights on KPIs such as open rate, CTR, conversion, deliverability, and engagement.
- Manage email calendar development, scheduling, QA, and approvals to ensure flawless execution.
- Partner with cross-functional teams (Brand Marketing, content, design, PD) to align messaging with broader marketing initiatives.
- Maintain compliance with data privacy regulations (CAN-SPAM, GDPR, etc.) and ensure high deliverability standards.
- Troubleshoot technical issues and collaborate with the Dev/IT team on data flow, integration, or platform enhancements
- Hands-on experience with Salesforce Marketing Cloud (required)
- 2–4+ years of experience in email marketing, CRM, or lifecycle marketing roles.
- Familiarity with Journey Builder, Email Studio, Automation Studio, and Contact Builder.
- Strong understanding of email best practices, segmentation, and personalization strategies.
- Proficiency in HTML/CSS for email and comfort working with modular templates.
- Experience working with SQL queries and data extensions (preferred).
- Analytical mindset with the ability to interpret email metrics and share insights.
- Excellent communication, project management, and attention to detail.
- Salesforce Marketing Cloud certifications (Email Specialist, Marketing Cloud Administrator, etc.) a plus.
- Strong communication skills – copywriting experience a plus
- Dreamweaver and Photoshop skills.
- Strong attention to detail and quality assurance mindset
- Results-driven with a focus on testing and optimization
- Ability to manage multiple campaigns and deadlines
- Collaborative and able to work with stakeholders across teams
- Creative problem solver with technical aptitude
- Medical, Dental, Vision
- HSA and FSA options
- Short-Term and Long-Term Disability Insurance
- Life Insurance and Supplemental Life Insurance
- 401(k) with a company match
- Paid Time Off
- Paid Holidays
- Internal Rewards
- Discounts on Products
- Additional Coverage such as accident, critical, hospital and pet insurance.
Recommended Jobs
Accounts Receivable Specialist
Lapmaster International is a leading Global precision machine tool builder headquartered in the Chicago, IL area with offices around the world. Our technical expertise includes Motion Control, Robo…
Group Product Manager, Connected Products
Company Description At Fortune Brands Innovations, we believe that our innovation and success are fueled by the passion of our people and the strength of our teams. Together, we work to fulfill …
Embrace Adventure: Travel Nursing in Stunning Peoria!
Registered Nurse - Telemetry - Travel - (Tele RN) Join as a travel Registered Nurse - Telemetry/Step‑Down in Peoria, blending high‑acuity med‑surg care with EPIC mastery and fast‑paced teamwork. Swap…
Project Manager
Job Responsibilities: Experience with financial forecasting. Managing A Budget Contract management Reviewing plans Planning, Scheduling, Communicating, Updating Records And Databases. …
Call Center Scheduler
Call Center Scheduler Location Springfield, IL : Call Center Scheduler Springfield, IL, USA Req #2226 Friday, May 3, 2024 ImpactLife is the exclusive provider of blood products and services to our pa…
Sandblaster
Duties and Responsibilities Safely operate a grinder or air dynafile weighing 3 pounds while setting or standing as needed Safely operate a fork truck and pass Forklift training. Use micrometer t…
Client Specialist -- The Gables, Springfield
About us Talbots is a leading omni-channel specialty retailer of women's clothing, shoes and accessories. Established in 1947, we are known for modern classic style that's both timeless and timely…
Future Opening: Youth Soccer Coach
Challenger Sports is looking for reliable, energetic and enthusiastic soccer coaches to fill roles in our Challenger Soccer Academy Acadmey Trainer, full time and part time options. Ideally hav…
Outside Sales-Elk Grove Village, Illinois #10548
Job Title: Outside Sales Location: Elk Grove Village, IL Mon-Fri 7:30am-4:30pm Salary: $55K-$60K (Exempt) Position Overview: We are seeking a highly motivated and skilled Outside Sales …