Senior Website Data Analyst

Target PR Range: 39-49/hr
*Depending on experience

Senior Website Data Analyst

We are seeking a highly skilled and motivated Senior Website Data Analyst who excels in analyzing website data, providing optimization recommendations, identifying opportunities for improvement, understanding business goals, and effectively communicating data-driven narratives. The ideal candidate will have a strong background in web analytics, testing and optimization techniques, business acumen, and storytelling.

Responsibilities:

1. Website data analysis: Analyze and interpret website data using Adobe Analytics and Customer Journey Analytics (CJA), . Evaluate key performance indicators and metrics to evaluate website performance, user behavior, and conversion rates.

2. Optimization strategies: Utilize website data analysis to identify areas for improvement and optimization. Develop data-driven strategies and recommendations to enhance website usability, user experience, and conversion rates.

3. Opportunity identification: Proactively identify opportunities for website optimization and improvement based on data analysis. Conduct thorough analysis of user journeys, landing pages, conversion funnels, and other relevant website elements to uncover areas of potential growth and enhancement.

4. Business understanding: Collaborate with stakeholders, including web team, marketing, product, and design teams, to understand business goals, objectives, and challenges. Translate business requirements into actionable insights and recommendations that align with the overall business strategy.

5. Storytelling through data: Translate complex website data into compelling narratives that effectively communicate insights and recommendations to stakeholders. Present findings in a clear, concise, and visually appealing manner, using data visualization tools and storytelling techniques to engage and influence decision-makers.

6. Testing and experimentation: Design and implement A/B tests and experiments to evaluate the impact of website changes and optimization strategies using Adobe Target. Analyze test results to determine statistical significance and the effectiveness of the test results and provide recommendations for further optimization.

7. Conversion rate optimization (CRO): Collaborate with marketing and UX teams to improve website conversion rates. Analyze user behavior, conversion funnels, and other relevant data to identify barriers and opportunities for optimization. Develop CRO strategies and recommendations based on data insights.

8. Data quality and governance: Ensure the accuracy and reliability of website data by implementing data quality checks and adhering to data governance policies and best practices. Identify and address data quality issues that may impact the accuracy of analysis results.

9. Continuous learning and improvement: Stay up-to-date with the latest web analytics tools, testing and optimization techniques, storytelling approaches, and industry trends. Seek opportunities for professional development and actively contribute to the enhancement of website data analysis capabilities within the organization.

Qualifications:

- Strong analytical and problem-solving skills, with a proven track record of analyzing website data and deriving actionable insights.
- Proficiency in web analytics tools such as Adobe Analytics, CJA, and Target.
- Experience with data visualization tools (e.g., Adobe Workspace, Tableau, Power BI) to create visually appealing and informative dashboards and reports.
- Excellent communication and storytelling skills, with the ability to effectively convey complex website data analysis concepts to non-technical stakeholders.
- Knowledge of optimization techniques and methodologies, such as A/B testing, multivariate testing, and personalization recommendations.
- Understanding of website usability, user experience (UX), and conversion rate optimization (CRO) principles.
- Business acumen and the ability to understand and align website optimization strategies with overall business goals and objectives.
- Strong project management skills, with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously.
- Bachelor's degree in a relevant field (e.g., marketing, statistics, computer science) or equivalent work experience.
- Adobe Analytics, CJA and/or Target Certification a plus
- Minimum of 5 years’ experience.