Senior Marketing Coordinator

Job Description

Job Description

SENIOR MARKETING COORDINATOR - DIGITAL MARKETING (B2B / INDUSTRIAL)

GENERAL SUMMARY

The Senior Marketing Coordinator executes and optimizes digital marketing programs that support lead generation, customer engagement, and sales enablement in a B2B/industrial environment. This role is primarily focused on hands-on digital execution and performance measurement, with traditional marketing activities serving as secondary responsibilities.

PRINCIPLE DUTIES AND RESPONSIBILITIES (ESSENTIAL FUNCTIONS)

Digital Marketing & Lead Generation

• Execute and optimize digital marketing campaigns, including:
  • Email marketing (nurture, product launches, newsletters, distributor campaigns)
  • Paid social campaigns (primarily LinkedIn)
  • Website landing pages and campaign microsites
• Support lead generation initiatives through gated digital content
• Track campaign performance from engagement through MQL and sales handoff
• Monitor and report on key performance metrics, including lead volume, engagement, and conversion trends
• Continuously test and improve messaging, offers, and calls to action

Content Development

• Develop customer-facing digital content, including blog posts, application stories, emails, and landing pages
• Translate technical product information into clear, customer-focused messaging
• Ensure consistency of messaging across digital channels

Marketing Platforms & Systems

• Execute campaigns using CRM and marketing automation platforms (e.g., HubSpot)
• Manage website content via CMS
• Use basic analytics tools (e.g., Google Analytics) to support reporting
• Maintain accurate digital product content, including images, descriptions, and specifications
• Coordinate with external agencies or freelancers as execution support when needed

Secondary Responsibilities:

Sales Enablement & Marketing Operations

• Support development and maintenance of sales enablement materials
• Assist Product Management and Sales with product launches and channel support
• Organize and maintain marketing asset libraries

Events & Trade Shows

• Support logistics and marketing materials for trade shows and events
• Ensure events support digital lead capture and follow-up campaigns

The above listed responsibilities are intended to describe the general nature and level of work being performed. They are not intended to be an exhaustive list of all responsibilities or duties required. Employee will be expected to perform other duties as assigned.

EDUCATION AND EXPERIENCE

Qualifications:

• Bachelor’s degree in Marketing, Communications, or related field, or equivalent experience
• Minimum 5 years of B2B marketing experience with strong digital execution focus
• Hands-on experience with email marketing, paid B2B social media, and website/landing page management
• Strong writing and editing skills
• Data-driven mindset with comfort using performance metrics
• Ability to work cross-functionally with Product, Sales, and Engineering

Preferred Qualifications:

• Experience in industrial, manufacturing, or technical B2B markets
• Familiarity with CRM, PIM, or eCommerce platforms

PHYSICAL DEMANDS

While performing the duties of this job, the employee is regularly required to sit, use hands and fingers, handle or feel objects, reach with hands and arms, talk and hear. The employee is occasionally required to stand and walk. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.

WORKING CONDITIONS

The working conditions described here are representative of those an employee may encounter while performing the principal duties and responsibilities of the job. The performance of this position normally requires exposure to a typical manufacturing area which, under certain conditions, requires the use of personal protective equipment such as safety glasses with side shields and mandatory hearing protection. The temperature of the primary work area may be affected by outside temperatures and machining. Industrial lighting provided.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

DISCLAIMER

The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified.

Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.

QUALITY

Quality encompasses all aspects of HT’s business, and every employee shares the responsibility to prevent the occurrence of any nonconformity relating to product, process and the quality system. All employees have an obligation to identify and record any such nonconformity, and through designed channels, initiate and recommend solutions.

HT USA is an equal opportunity employer and makes employment decisions without regard to race, color, religion, national origin, gender, age, disability, protected veteran status, or any other reason prohibited by law.