Vice President of Finance - DTC, Retail & Wholesale
The Company is a 12-year old consumer brand in an outdoors category. We go to market through mass
market retailers like Walmart and Dick’s Sporting Goods, marketplaces like Amazon, and direct-to-consumer as a monthly subscription box. The business was formerly a venture-backed company, and is now under new ownership and operating with a cash-flow focused strategy for long-term business viability. Position Overview
We’re looking for an experienced and hands-on Vice President of Finance to take over from our fractional
CFO and lead the next chapter of Catch Co.’s finance evolution. This is a full-time, fully remote position. This role is responsible for FP&A, strategic finance, and working cross-functionally to improve business performance. You will work closely with the CEO, accounting lead, and department heads to deliver financial clarity, enforce fiscal discipline, and support profitable growth across our omnichannel model. Core responsibilities
- Forecasting & financial planning – Own the operating model, cash forecast, and scenario planning. Maintain a live forecast and partner with teams on rolling budget updates and decision support.
- Monthly reporting & analysis – Deliver clear, accurate monthly financial packages (P&L, cashflow, channel performance). Drive monthly variance review process with functional leaders.
- Liquidity & working capital oversight – Manage weekly liquidity forecast and 13-week cash model; monitor vendor payments, receivables, and inventory dynamics with tight working capital discipline.
- Profitability analytics – Implement and manage product- and channel-level margin tracking to inform pricing, promos, and SKU-level decisions.
- Lender & investor management – Prepare recurring reports, scenario cases, and covenant packages for our ABL lender and investor group.
- Financial operations enablement – Collaborate with accounting on the monthly close calendar and ensure FP&A deadlines and deliverables are integrated into the close cycle.
- Strategic finance initiatives – Identify and the execute high-impact projects (e.g., SKU rationalization, vendor negotiation, inventory efficiency) that drive EBITDA or cash flow improvement.
- Leadership & ownership – 7–12 years of experience in FP&A, strategic finance, or similar roles; experience in lower middle market, PE-backed, or founder-led businesses is a plus.
- Consumer business experience – Strong familiarity with inventory-heavy, omnichannel models (wholesale, DTC, Amazon).
- Modeling & planning depth – Proven ability to manage complex driver-based models and scenario plans (operating, cash, inventory).
- Lender/investor fluency – Comfortable with external reporting, covenant tracking, and communication with capital partners.
- Execution-oriented – Hands-on and comfortable in lean environments—equally strong in Excel as in a boardroom.
- Clear communicator – Able to deliver insight, not just data, and communicate trade-offs effectively across functions.
- Financial system thinker – Understands how to build scalable FP&A processes that work within the broader accounting, operational, and business stack.
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