Digital Marketing Automation Specialist
- Manage marketing efforts designed to generate leads, target identified opportunities and engage customers through email marketing campaigns and customized content.
- Overall day-to-day maintenance of Pardot database, including:
- Build email segmentation and suppression lists, landing pages, forms.
- Monitor and fix sync errors.
- Maintain and update automation rules.
- Support essential marketing operations initiatives in Pardot such as lead scoring, lead nurturing, segmentation, and data cleansing.
- Analyze and evaluate regular reporting of digital marketing statistics, create recommendations to improve campaigns continuously, and share campaign performance with stakeholders.
- Track MQL, SQL, opted in, untouched lead and form fill goals.
- Track email statistics (opens, CTR, unsubscribes).
- Working closely with the Sales Operations team, maintain integration with CRM (SFDC) and assist in the integration of additional platforms into Pardot and SFDC as applicable.
- Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards.
- Collaborate with team to create compelling, engaging content to support integrated strategy, leveraging both traditional and digital marketing tactics including webinars, launch communications, campaigns, tradeshows and other events as required.
- Create and send regular marketing eblasts to our customer database and develop nurture campaigns to convert leads.
- Identify target lists, send email, manage unsubscribes, and report on email send statistics.
- Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth.
- Working with teams throughout the company, strategize, draft and schedule other eblasts and e-newsletters as requested.
- Manage and execute email marketing calendar and ensure alignment with business priorities, and internal stakeholders.
- Expert knowledge of database management concepts and best practices.
- Fluency in email design, campaign building and programming.
- Technical knowledge of email marketing components and best practices, including known compatibility issues across platforms.
- Self-motivated with the ability to proactively find ways to improve and connect.
- Excellent relationship management, resourcefulness and communication.
- Capable of handling multiple tasks with competing priorities under minimal supervision.
- Able to think critically and exercise independent judgment and discretion.
- Experience with design programs, i.e. Adobe Illustrator, Photoshop, lnDesign, Canva a plus.
- Knowledge of Wireless/Broadband/Wi-Fi technologies and/or Hi-tech a plus.
- Knowledge of HTML/CSS, URL structure & parameters a plus.
- Bachelor's degree in Marketing or related field or commensurate certifications.
- 2-5 years of work experience in marketing automation or related field.
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