Regional Manager of Retail Marketing

Essential Duties and Responsibilities

• Develop and execute marketing plans with objectives, strategies, and tactics to support market growth targets driven by analytical insights
• Merchandise and optimize ecommerce menus at a store level to increase online conversions and drive traffic to our physical stores
• Create, manage, and execute promotion and discount strategies by market
• Use analytics to make business decisions
• Develop strategies and action plans for retail marketing including promotional events, partner collaborations and community outreach initiatives
• Find efficiencies across a complex and dynamic marketing stack to improve overall customer experience
• Desire to own projects and exceed expectations, with ability to find solutions and deliver results within a rapidly changing, entrepreneurial culture
• Work cross functionally with retail, commercialization, and operations to deliver best in class marketing to launch and support product roadmaps
• Develop strong retail marketing plans that support state revenue targets while maintaining flexibility to adapt to changes in market conditions
• Maintain working knowledge of the consumer, markets, and trends to glean insights and develop data-driven plans to capitalize on opportunities
• Responsible for adhering to marketing budget
• KPIs will be measured primarily by the success of patient/customer growth, meeting revenue targets, expanding patient/customer product mix portfolio
• Perform other duties as assigned by leadership.

Minimum Qualifications

• Bachelor's degree required
• 5+ years working in Marketing with a focus on execution, product introduction and commercialization, cross channel media strategy and execution
• Strategic mind-set, with experience in developing business strategies in complex and dynamic business environments
• 3+ years in consumer-packaged goods marketing, digital marketing, or retail marketing preferred
• Experience contributing to the retail and marketing planning process in a matrixed organization
• Excellent project management skills
• Strong customer focus and relationship orientation
• Exceptional written and verbal communication skills
• Regional and national travel required

Preferred Qualifications

• Comfort with analytics and strong business acumen
• Strong understanding of retail marketing and ecommerce
• Ability to pivot priorities quickly and effectively as needed
• Experience developing all aspects of marketing eco-system
• Proven mastery of product launch protocol
• Results-driver, with flexible demeanor with willingness to advance multiple discussions and workstreams in parallel

Compensation Data

What We Offer:

Verano Base Pay Range

$79,500 - $90,000

Actual pay is based on experience, qualifications, and location of the role. Roles may be eligible for annual bonus program based on individual and company performance.

Benefits:

• Medical, dental, and vision insurance

• 401(k) matching

• Paid holidays

• Paid time off

• Product discounts