Category Manager
Division: Consumer Product, PurePlay (APEC)
Location: Hybrid – Rosemont, IL
Manager: Director, Sales
Description: We are seeking a dynamic and analytical Category Manager to lead category and business management across a multi-branded consumer products portfolio. This role is pivotal in driving growth in water filtration and related categories, with a primary focus on eCommerce (85% Amazon) and secondary focus on Hardware Retail (15%). The Category Manager will serve as the bridge between sales, marketing, supply chain, and insights—leveraging data to shape strategy, drive sell-in and sell-through performance, and deliver category leadership.
Responsibilities:
- Category & Business Analytics
- Conduct category and competitive analysis within water filtration and adjacent categories across Amazon and retail channels.
- Translate data into actionable insights to guide portfolio strategy, pricing, and promotional planning.
- Build dashboards, scorecards, and reports to track performance against KPIs, including share, sales, and profitability.
- Go-to-Market & Retail Readiness
- Support Amazon account management through content, assortment, pricing, and promotional strategies.
- Collaborate with retail sales to ensure line reviews, promotional plans, and category presentations are backed by insights.
- Partner with marketing to align launches, packaging, and messaging to customer and channel needs.
- Insights & Strategy
- Develop deep understanding of consumer behavior, product reviews, and purchase drivers within water filtration and related categories.
- Monitor competitor performance and pricing to inform agile decision-making.
- Provide thought leadership on where to invest for portfolio growth across channels.
- Bachelor’s degree required
- 5+ years in category management, business analytics, or sales strategy within consumer products (CPG or durable goods preferred).
- Proven experience with Amazon Vendor Central / Seller Central tools and retail customer reporting platforms.
- Strong analytical skills with proficiency in Excel, Power BI, or similar analytics tools.
- Ability to build compelling presentations and storytelling with data.
- Experience collaborating cross-functionally with sales, marketing, supply chain, and finance.
- Excellent organizational skills and ability to manage multiple priorities across brands and channels.
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