Audio/Visual Content Lead

We're hiring an Audio/Video Content Lead to join our team at Castle Automotive Group/Zero Friction Marketing. What You'll Do: As an Audio/Video Content Lead, you will live in the future of media. You'll craft sound and vision into compelling narratives - from dealership events to vehicle features to team spotlights. You’ll develop our audiovisual brand voice, lead content production, and ensure each clip sings (literally or figuratively). Audio/Video Content Lead Responsibilities:

• Guide creative development: conceptualize and pitch video/audio content that fits Castle’s brand and marketing strategy.
• Produce high-quality, engaging short-form content—TikTok, Instagram Reels, YouTube Shorts, dealership walk-throughs, team features, and event recaps.
• Manage the content lifecycle: from ideation to editing to publishing across platforms.
• Collaborate with the in-house Zero Friction Marketing team to align messaging with SEO, social media, and broader marketing goals.

What You’ll Bring:

• A proven track record of turning raw footage into scrollstopping stories.
• Robust skills in video editing (Adobe Premiere, Final Cut), audio mixing (Audition, Pro Tools), and content packaging for social media.
• Creative quirkiness—you're part videographer, part storyteller, part cultural curator.
• Organizational savvy—you can wrangle content schedules and post calendars.
• Bonus: automotive or retail experience, but it's not mandatory—great content transcends industries.

What You’ll Gain:

• A collaborative, innovative workplace where your projects matter—and your voice is heard.
• Competitive compensation with benefits.
• Growth pathways in a company that values performance-driven development.
• The joy of making car content compelling and interesting.

Technical Mastery and Creative Vision

• Proven proficiency with professional editing software (Adobe Premiere Pro, After Effects).
• Audio editing (Adobe Audition, Logic, or Pro Tools).
• Understanding of different formats (vertical, widescreen, square) and platform nuances (TikTok, Instagram Reels, YouTube Shorts, LinkedIn).
• A strong portfolio that shows you can turn raw footage into compelling narratives.
• Eye for cinematic framing, pacing, and storytelling—your edits carry rhythm and emotion, not just transitions.
• Ability to ideate fresh content formats that make car culture, team culture, and retail automotive entertaining.

Strategic Thinking

• Comfortable collaborating with marketing leads and turning brand objectives into creative deliverables.
• Knack for understanding audience behavior—what drives scroll-stopping engagement and what gets ignored.
• Ability to balance speed and quality: you can deliver quick-turn social edits without sacrificing polish.

Work Ethic & Collaboration

• Self-starter who can manage a production calendar without constant hand-holding.
• Clear communicator who can direct talent.
• Detail-oriented.

Bonus Points

• Experience with live event capture (multi-camera setups, livestreams).
• Motion graphics / animation skills to enhance storytelling.
• Familiarity with SEO and social media analytics to measure content impact.

Benefits We Offer

• 401(K) and employer match
• Major medical, dental (50% employee paid premiums)
• Vision
• Voluntary Benefits (Accident, Critical Illness, Disability, and more)
• Life Insurance
• Paid Time Off
• Employee vehicle purchase discounts
• Career advancement opportunities

Salary Range: $50,000 to $70,000/year Compensation will be based on performance and experience; pay ranges may vary from displayed amounts We are looking for qualified, quality people who are ready to start their career within our family. To learn more about us visit: We are an equal opportunity employer and prohibit discrimination/harassment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.