Senior Creative Strategist

Company description

Influential is an AI social data and conversion technology, as well as a Developer Partner of IBM Watson and a Facebook Marketing Partner. Utilizing a network of over 1,000,000 social media influencers as a tactic for distribution, Influential runs both native and paid campaigns on Facebook, Instagram, Snapchat, Twitter, and YouTube for Fortune 500 brands including Walmart, McDonald's, Pepsi, Nestlé, General Mills, Toyota, Samsung, Sony Pictures and many more. Influential is the only company that can track deterministic one-to-one in-store foot traffic and sales attribution from paid influencer posts, as well as TV tune-in lift and attribution. Influential is a strategic partner of WME and Oracle's Moat and has offices in Beverly Hills, New York City, and Las Vegas. ( ( )

Overview

The Senior, Creative Strategist develops insight-led, creator-first creative ideas that connect culture, creators, and data to real business results across key clients and Publicis Groupe partnerships. This role turns audience, category, and platform insights into clear and compelling creative thinking that supports proposals, briefs, and campaign narratives.

Working within the Creative Strategy team, the Senior, Creative Strategist shapes storytelling that is culturally relevant, strategically grounded, and reflective of client goals. They collaborate closely with Strategy, Creator Partnerships, Campaign, and Design teams to bring ideas to life and ensure creative alignment throughout the process. The Senior, Creative Strategist contributes to concept development, supports the writing of influencer briefs, and plays a key role in crafting polished recommendations for internal and client review.

Responsibilities

• Lead creative ideation and concept development across key clients and Publicis Groupe partnerships.

• Translate data, audience insights, and brand strategy into compliant, culturally relevant creative ideas.

• Write and refine influencer briefs that inspire creators while maintaining brand clarity and regulatory alignment.

• Collaborate with Strategy, Creator Partnerships, Campaign, and Design teams to ensure creative alignment and executional excellence.

• Deliver polished, insight-backed proposals for Associate Director review and support client presentations.

• Provide mentorship to Creative Strategists, guiding storytelling structure, framework application, and idea development.

• Manage timelines, communicate risks, and support workflow efficiency in partnership with Creative Operations.

• Stay current on creator, category, and platform trends to inform new creative approaches and innovation.

Qualifications

• 4+ years in creative strategy, brand storytelling, or influencer/creator marketing.

• Strong background in developing integrated, data-informed creative concepts.

• Proven ability to support client proposals and contribute to cross-functional collaboration.

• Excellent presentation and storytelling skills, both visual and verbal.

• Deep understanding of social platforms, creator culture, and audience behavior.

• Experience coaching or mentoring peers in a collaborative team environment.

Additional information

Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected] . All your information will be kept confidential according to EEO guidelines.

Compensation Range: $85,000 - $100,000. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 2/28/2026.