Director of Spa & Wellness

Director of Spa & Wellness at Goodwin Recruiting summary:

Senior leader responsible for strategic direction, operational management, and financial performance of a luxury resort spa and wellness facility. Oversees day-to-day operations (treatments, wet areas, retail, reception), guest experience, budgeting, staffing, SOPs, and cross-department collaboration to drive revenue and brand reputation. Leads, develops, and ensures compliance, cleanliness, and high service standards while promoting wellness offerings and retail sales.

The Director of Spa & Wellness is a visionary leader responsible for the overall strategic direction, operational excellence, and financial performance of this northern Minnesota's world-class spa facility. This individual will curate an unparalleled guest experience, ensuring every touchpoint reflects the resort's commitment to luxury, wellness, and personalized service. The Director will lead a dedicated team of spa professionals, foster a culture of continuous improvement, and drive innovation to maintain the spa's reputation as a premier destination for holistic well-being.

Duties & Responsibilities:

Strategic Leadership & Vision:

• Develop and execute a comprehensive strategic plan for the spa, aligning with the resort's overall vision and brand standards.
• Collaborate with other resort departments (e.g., F&B, Rooms, Sales & Marketing) to create integrated guest experiences and packages.

Operational Excellence:

• Oversee all day-to-day spa operations, including treatment rooms, wet areas, retail boutique, and reception.

Financial Performance & Revenue Generation:

• Develop and manage the annual spa budget, including revenue targets, expense control, and capital expenditures.
• Analyze financial performance, identify areas for improvement, and implement strategies to maximize profitability.
• Forecast demand and adjust staffing and inventory accordingly to optimize financial results.

Guest Experience & Brand Reputation:

• Ensure every guest receives a personalized, intuitive, and memorable spa experience.
• Actively solicit guest feedback and utilize it to continuously improve services and offerings.
• Maintain a pristine and tranquil spa environment that reflects the resort's luxury aesthetic.
• Represent the spa and resort at industry events, promoting the brand and networking with peers.

Job Requirements:

• Bachelor's degree in Hospitality Management, Business Administration, or a related field preferred.
• Holds or is willing to obtain an active Minnesota practitioner license.
• Minimum of seven to ten years of progressive leadership experience in a high-end luxury spa environment, with at least three to five years in a Director or Assistant Director role.
• Proven track record of driving revenue growth, managing budgets, and achieving financial targets in a spa setting.
• Extensive knowledge of spa treatments, therapies, wellness trends, and retail products.
• Exceptional leadership, communication, and interpersonal skills.
• Strong organizational and time management abilities with keen attention to detail.
• Proficiency in spa management software (e.g., SpaSoft, Mindbody, Book4Time) and Microsoft Office Suite.
• Demonstrated ability to inspire, motivate, and develop a diverse team.
• Passion for wellness, health, and delivering unparalleled guest experiences.
• Flexibility to work evenings, weekends, and holidays as required by the demands of a luxury resort operation.
• Ensure the highest standards of cleanliness, hygiene, and facility maintenance are consistently met.
• Develop, implement, and enforce standard operating procedures (SOPs) for all spa services and areas.

Keywords:

spa director, wellness management, hotel spa operations, luxury spa leadership, spa revenue management, guest experience, spa marketing, staff development, spa software, SOP compliance