Senior Director II, RGM Strategy & Execution

We are seeking a dynamic and visionary Senior Director II, Strategic RGM & Execution to lead our Revenue Growth Management (RGM) efforts across the U.S. and Canada, driving transformational growth for our North America Juice and Warehouse Route to Market (RTM) businesses. As the architect of the RGM strategy, this executive will lead a team while building the Juice RGM community across routes to market, ensuring alignment with broader business objectives while spearheading key initiatives in business planning, OBPPC, trade promotions optimization (TPO), and trade strategy deployment.

This role will require strong collaboration with cross-functional and system partners in Finance, Supply Chain, Commercial Strategy & Operations, Brand Marketing, and Retail teams. Success in this role will be defined by developing talent and driving high team engagement, building and implementing scalable processes, aligning system stakeholders, leveraging technology and tools, and delivering sustainable top and bottom-line growth for the North America Juice and Warehouse RTM.

Function Related Activities/Key Responsibilities

• Build, lead, and inspire a high-performing North America Juice RGM Team, fostering talent development and building bench strength in RGM capabilities across the portfolio.
• Drive the North America-wide Juice RGM Strategy, encompassing OBPPC (Occasion, Brand, Price, Pack, Channel) frameworks, Trade Promotion Optimization (TPO), and HQ Trade Strategy & Execution.
• Partner with cross-functional stakeholders to align RGM activities to the long-term growth strategy of the Juice portfolio while delivering on in-year execution against the annual business plan objectives.
• Act as a key point of influence to steward Juice Annual Business Planning within the NAOU RGM System.
• Partner with the NAOU RGM leadership team to implement all bottler-delivered OBPPC planning and pricing architectures affecting the Juice P&L.
• Partner closely with commercial teams to adapt RGM strategies for specific channels, customers, and markets while building relationships across the system.
• Lead the development of price-pack-channel strategies that deliver on consumer needs, revenue targets, and sustainable growth across U.S. and Canadian markets.
• Oversee TPO efforts to optimize promotional efficiency and drive ROI. Use data-driven insights, tools, and advanced analytics to inform trade strategies.
• Align Juice RGM strategy with ABP and LRP milestones in partnership with Juice Finance and Commercial teams. Influence sources of growth planning for the bottler DSD portfolio including Minute Maid Refreshments (MMR) and Minute Maid Juices to Go (MMJTG)
• Lead the execution of warehouse pricing strategies, ensuring accurate trade deployment and measurement aligned with Juice portfolio goals.

Education Requirements

• MBA or advanced degree preferred; Bachelor's degree in Business, Economics, Mathematics, Marketing, or related field required.

Related Work Experience

• Minimum of 12+ years of broad RGM, pricing strategy, commercial operations, and trade management experience in consumer-packaged goods (CPG). Direct North America system experience is strongly preferred.

Functional Skills

• Proven ability to lead, build, and inspire multifunctional teams, with demonstrated success in building capabilities and cultivating future leaders.
• Exceptional team leader who takes a people first approach to talent and career development.
• Strong background in Revenue Growth Management frameworks (e.g., OBPPC, Trade Promo Optimization) and expertise in developing price-pack architectures to achieve P&L objectives.
• Exceptional ability to collaborate, influence, and negotiate across complex stakeholder environments, including internal teams, bottler networks, and system leaders.
• Strong analytical mindset with a proven track record of leveraging data and advanced analytics to drive decision-making and resource optimization.
• Strategic thinker and systems leader who can navigate complex networks and align diverse stakeholders.
• Passion and expertise in building RGM capabilities to drive growth across the business.

Skills

Team Leadership; Agenda Setting; Collaborating; Building High Performance Team; Revenue Growth Management

The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.

Pay Range:$197,000 - $222,000

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage:50

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.