Database Marketing Specialist

Overview: As a Database Marketing Specialist at Carle Health, you will be responsible for managing and analyzing data to develop targeted marketing campaigns that drive patient volume. The Database Marketing Specialist will be responsible for creating, managing and analyzing marketing campaigns using the automation platform, Microsoft Dynamics. Responsibilities: Work with the Marketing and Digital teams to plan, deploy and measure data-driven marketing campaigns and organizational messages using Microsoft Dynamics CRM. Collaborate with the Corporate Communications, Marketing and Digital teams to align database marketing efforts with overall MarCom strategy. Collaborate with IT, Digital, Infosecurity and other internal stakeholders to develop strategies for new marketing campaigns and ensure data accuracy for campaign execution. Analyze customer and provider data to identify trends, patterns, and opportunities for targeted marketing campaigns. Establish metrics and analyze data to track campaign performance, make data-driven optimizations and measure downstream revenue. Lead relationship with digital marketing agency to develop strategy, plan, execute and analyze patient acquisition campaigns. Ensure all marketing efforts maintain a consistent brand image and messaging across all platforms and materials. Ensure all referral activities comply with healthcare laws and regulations. Stay updated with the latest database marketing trends and technologies. Proficiency in database management systems and marketing automation platforms, preferably Microsoft Dynamics Strong analytical and problem-solving skills. Excellent verbal and written communication skills and collaboration abilities. Attention to detail and a commitment to data accuracy. Knowledge of SQL and data analysis tools is a plus. Analytical mindset with the ability to interpret data and make data-driven decisions. Excellent communication and collaboration abilities. Qualifications: Certifications: , Education: Bachelor's Degree: Business Administration/Management; Bachelor's Degree: Data Processing; Bachelor's Degree: Related Field; Bachelor's Degree: Marketing; Bachelor's Degree: Business Management, Work Experience: Marketing Carle Health Company Overview:

Find it here.

Discover the job, the career, the purpose you were meant for. The supportive and inclusive team where you can thrive. The place where growth meets balance – and opportunities meet flexibility. Find it all at Carle Health.

 

Based in Urbana, IL, Carle Health is a healthcare system with nearly 16,600 team members in its eight hospitals, physician groups and a variety of healthcare businesses. Carle BroMenn Medical Center, Carle Foundation Hospital, Carle Health Methodist Hospital, Carle Health Proctor Hospital, Carle Health Pekin Hospital, and Carle Hoopeston Regional Health Center hold Magnet® designations, the nation’s highest honor for nursing care. The system includes Methodist College and Carle Illinois College of Medicine, the world’s first engineering-based medical school, and Health Alliance™. We offer opportunities in several communities throughout central Illinois with potential for growth and life-long careers at Carle Health.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. Carle Health participates in E-Verify and may provide the Social Security Administration and, if necessary, the Department of Homeland Security with information from each new employee's Form I-9 to confirm work authorization. | For more information: [email protected].

Salary Range: The compensation range for this position is $28.82per hour - $49.57per hour. This represents a good faith minimum and maximum range for the role at the time of posting by Carle Health. The actual compensation offered a candidate will be dependent on a variety of factors including, but not limited to, the candidate’s experience, qualifications, location, training, licenses, shifts worked and compensation model. Carle Health offers a comprehensive benefits package for team members and providers. To learn more visit careers.carlehealth.org/benefits.