Industrial Marketing Specialist

:

• Manage marketing efforts designed to generate leads, target identified opportunities and engage customers through email marketing campaigns, customized content, and some social media channels.
• Implement new ways to engage and identify new professional industry, industry associations, and social networks to reach our target customers.
• Create compelling, engaging content to support integrated strategy leveraging both traditional and digital marketing tactics including webinars, launch communications, campaigns, sales meetings, and other events as required.
• Spraying System Co.'s Special Projects Division is seeking an experienced Marketing Specialist to lead growth initiatives surrounding state-of-the-art testing & modeling services, as well as the launch of new products which utilize precision optics/lasers, machine learning, AI, and other innovative technologies.
• Fulfillment of responsibilities will include executing on a planned strategy, developing promotional materials, communications, and multi-media projects; conducting market research, assisting our Sales Team, and other activities on a case-by-case basis as we continue to grow. This individual will report to and work with the company's Chief Science Officer.

POSITION SPECIFICS:

• Conduct market research and industry news to identify trends, issues, and opportunities relating to our products and growth platforms.
• Work with / co-create with multi-functional, global teams in support of product launch and promotion, sales enablement, and customer experience.
• Drive media plan, editorial calendar and internal and external communications.
• Manage and update microsite, including SEO review, on a regular basis.

REQUIREMENTS:

• Bachelor's degree in marketing (MBA Preferred), Communications or Business
• 3+ years relevant experience in technical or B2B manufacturing company preferred
• Proficiency in MS Office, Adobe CS, Marketing Automation platforms, and CRM
• Familiarity with HTML, Word Press or Wix for microsite updates
• Experience with Google Analytics, SEO and page rank analysis
• Fast and willing learner of scientific and technical products and their industry uses
• Excellent organizational, problem-solving, and reporting skills
• Ability to multi-task, meet deadlines, and manage time effectively
• Excellent written and verbal communication skills

Job Type: Full-time

Pay: $48,825.46 - $58,800.56 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Professional development assistance
• Retirement plan
• Tuition reimbursement
• Vision insurance

Schedule:

• 8 hour shift
• Day shift
• Monday to Friday

Application Question(s):

• Please describe any relevant experience applicable to the .

Education:

• Bachelor's (Required)

Experience:

• Technical or B2B Manufacturing: 3 years (Preferred)
• Google Analytics, SEO, and Page Rank: 3 years (Required)
• HTML, Word Press, or Wix: 3 years (Required)

Work Location: In person