Digital marketing manager

Join us as we empower the world to work out, creating healthier lives together.

The Senior Digital Marketing Manager is responsible for channel strategy, campaign execution, and funnel conversion across our global B2B marketing organization . This role will develop, and scale integrated digital marketing programs that build high-quality pipeline, accelerate lead conversion, and drive B2B eCommerce growth.

The Sr. Manager will manage a team of digital specialists and serve as the central point of expertise for paid media, SEO, web experience, lifecycle programs, and campaign orchestration. This leader will play a critical role in shaping the future of our digital team—mentoring current talent while helping to expand capabilities as the team grows.

• This is a hybrid position based out of our Global HQ in Rosemont, IL. M/F remote and T-Th are in-office collaboration days**

What You'll Do

• Own digital channel strategy across paid media, SEO, lifecycle marketing, social, and web to deliver measurable impact on pipeline growth, conversion, and revenue.
• Develop integrated digital campaigns aligned to business priorities, designed to generate measurable pipeline and sales opportunities.
• Design and scale lifecycle programs (nurture, retargeting, CRM integration) that build relationships, accelerate funnel progression, and support eCommerce growth.
• Oversee agency partnerships, managing budgets, contracts, and performance for paid media, SEO, and web to ensure strategies are innovative, cost-effective, and results driven.
• Lead and develop two direct reports while mentoring the broader marketing team, fostering growth, sharing expertise, and helping others build new capabilities.
• Enable global reach, equipping regional teams with playbooks, assets, and expertise to adapt global campaigns into impactful local execution.
• Collaborate with Sales and Revenue Operations, aligning on lead quality, funnel definitions, and reporting accuracy to ensure shared pipeline and revenue goals.
• Embed a culture of experimentation, driving structured testing and continuous optimization across channels and funnels, leveraging AI-enabled tools and insights to scale results
• Collaborate with the eCommerce team to ensure campaigns and lifecycle programs create seamless pathways for commercial customers to place orders online through self-service.
• Translate data into action, leveraging analytics and reporting tools to measure effectiveness and guide future digital strategies.

What You’ll Bring

• Bachelor’s degree in marketing or related field.
• 7+ years of progressive digital marketing experience, including digital strategy and pipeline accountability.
• Proven record of owning digital channel strategy and delivering measurable pipeline/revenue results.
• Experience managing agency relationships, budgets, and contracts.
• Strong partnership experience with Sales and Revenue Operations.
• Demonstrated ability to manage, coach, and mentor team members.
• Expertise in lifecycle marketing, marketing automation, and CRM integration with an understanding of how to leverage AI-enabled tools for optimization and efficiency
• Proficiency in analytics platforms and data-driven marketing.

Preferred Qualifications

• SEO expertise with experience managing email marketing and automation programs.
• Familiarity with Pardot (or similar platforms) a plus.
• Prior experience collaborating with creative agencies.
• Passion for the fitness industry and knowledge of products a plus.
• Experience in global marketing environments.
• Background in product manufacturing/durable goods highly desirable.

Competencies & Attributes

• Innovative: Thrives in fast-changing environments; embraces new approaches.
• Technical: Deep knowledge of digital marketing fundamentals with ability to analyze and solve complex issues, and passion for leveraging new technology to drive business outcomes
• Communicative: Clearly expresses ideas and maintains consistent information flow.
• Results Driven: Oriented toward measurable outcomes with strong attention to detail and ability to juggle multiple priorities.
• Action-Oriented: Learns through doing, with a focus on serving customer needs.
• Collaborative: Values input from others and seeks consensus when making decisions.

At Life Fitness / Hammer Strength, we think customer first , play as one team , and raise the bar on fitness innovation —in the gym and in every corner of our facilities. We persevere and get it done , with a clear purpose to inspire each other to live healthier lives . If you’re ready to bring out the best in people while powering the future of fitness manufacturing, we invite you to apply.

Want to take the next step in your career? Life Fitness / Hammer Strength takes pride in our talented employees and believes in providing opportunities for further growth and advancement. We encourage you to test your strengths, push your limits, and unleash your potential. If you feel the position is right for you, we invite you to apply. We’ll work with you closely to support you throughout the hiring process. If your CV/ resume shows that your skills and experience have synergy with the job description, then we’ll hop on a call to get to know you and your experience and discuss the position in more detail. If it’s not the right opportunity this time, we’ll always let you know.

At Life Fitness / Hammer Strength, we believe in taking care of our team with a comprehensive total rewards package that includes competitive pay and a range of valuable benefits. The salary range for this position, intended for U.S. applicants, is $130,00 - $150,000 annually. The actual salary will vary based on applicant’s education, experience, skills, and abilities. The salary range reflected is based on a primary work location of Rosemont, IL and the actual salary may vary for applicants in a different geographic location. This position is eligible to participate in Life Fitness / Hammer Strength’s annual Manager Incentive Plan to receive an annual discretionary bonus in addition to base salary. The amount of bonus varies based on company and individual performance goals and is subject to the terms and conditions of the applicable incentive plan.

Life Fitness / Hammer Strength offers a comprehensive package of benefits for full-time team members, including, but not limited to: a 401(k) savings plan with 4% employer match; medical, dental and vision insurance, parental, medical and military leaves of absence, paid time off, including 12 paid holidays throughout the calendar year, paid vacation days beginning at 13 days annually, paid sick leave as provided under state and local paid sick leave laws, company paid short-term disability and optional long-term disability, health savings account, health care and dependent care reimbursement accounts, employee and dependent life insurance and supplemental life and AD&D insurance, hospital indemnity; identity protection, legal services, adoption assistance, tuition assistance, commuter benefits, employee discounts, and an employee assistance program that includes free counseling sessions. Eligibility for benefits is governed by the applicable plan documents and policies.

Life Fitness / Hammer Strength is an equal opportunity employer. All qualified applicants, including individuals with disabilities and protected veterans, are encouraged to apply. Life Fitness / Hammer Strength complies with all applicable federal, state, and local laws regarding employment , recruitment and hiring. All qualified applicants are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, citizenship status, disability, protected veteran status, or any other category protected by applicable federal, state, or local laws.

There continues to be a significant increase in phishing attempts across all industries where fraudsters are impersonating real employees and sending fictitious job offers to applicants in a scheme to obtain sensitive information. Please note that Life Fitness/Hammer Strength will never ask for your financial information at any part of the interview process, including the post-offer stage, and will only correspond through “@lifefitness.com” or "@indoorcycling.com" domain email addresses or “[email protected]” for U.S. opportunities.

Life Fitness/Hammer Strength does not accept applications, inquiries or solicitations from unapproved staffing agencies or vendors.