Associate Manager, Media Planning (Pharmacy)
- Reviews, manages, and responds to RFP requests giving guidance to sales teams.
- Develops strong and effective media plans based on sound strategies, past performance, and research.
- Audits media plans and all supporting documents related to the process such as but not limited to: ad specification sheets, insertion orders, billing documentation
- Formulates, writes, and presents campaign / media recommendations and proposal documents. Oversees day-to-day workloads of Media Planners / Sr. Media Planners and assists in their training and development.
- Maintains a deep understanding of client business goals and marketing objectives and translate them into digital objectives/strategies.
- Manages all aspects of the media plan execution, including quality assurance of insertion orders and billing reconciliation.
- Works with Media Execution and Analytics teams to monitor, analyze, and report campaign results.
- Collaborates with Insights teams on audiences targeting to align with marketing objectives.
- Remains abreast of the overall media marketplace and relevant opportunities to clients.
- Supports process improvement initiatives within the Media Planning team.
- Creates improvement and better outcomes through innovation / approaching things in new ways.
- Bachelor’s Degree and at least 2 years of experience with omni-channel planning OR High School/ GED and at least 4 years of experience with omni-channel planning
- Experience with digital media such as programmatic, social, search, and in-store media
- Demonstrate creativity and agility when problem solving
- Experience with building high-performing media plans inclusive of the audience, message, channel, and measurement strategy.
- At least 4-6 years of experience as an omni-channel media supervisor or associate director level with programmatic, social, and search experience.
- Experience with indirect management of team members, including assisting in the development, training and assignment of work/projects to other members of a team.
- Experience working with annual brand budgets and P&L concepts – revenue, cogs, gross profit margin, operating expenses, and income.
- Experience working with cross-functional teams in a matrixed environment
Salary Range: $86400 - $138200 / Salaried
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