Business Development Representative

Join us as we empower the world to work out, creating healthier lives together.

As a Business Development Representative (BDR), you will play a critical role in driving revenue by identifying and qualifying new sales opportunities. This role focuses on lead generation, outbound prospecting, and supporting the field sales team. You’ll engage with potential clients, build relationships, and convert leads into new business.

Key Responsibilities

• Proactively generate new business opportunities through lead conversion, cold calling, and strategic prospecting.

• Maintain accurate records of outreach and follow-up activities in Salesforce to ensure seamless pipeline tracking.

• Manage small opportunities (under $25K) from start to close; qualify and pass larger opportunities (over $25K) to field sales.

• Collaborate with field sales teams to support regional campaigns, build Salesforce reports, and follow up on open opportunities.

Key Performance Indicators (KPIs)

• Conduct 50+ high-quality prospect conversations per month, resulting in new Salesforce opportunities.

• Generate revenue by closing at least 10 new deals per month.

Qualifications & Skills

Preferred Qualifications:

• Education: Bachelor’s degree preferred.

• Sales Experience: 6+ months in inside sales or a consultative phone sales environment.

• Track Record of Success: Demonstrated ability to meet or exceed sales targets.

• Industry Knowledge: Passion for fitness, athletics, hospitality, or corporate wellness is a plus.

Skills & Competencies:

• Strong attention to detail and ability to follow through.

• Excellent verbal and written communication skills with a friendly, engaging style.

• High energy, enthusiasm, and a natural drive to sell.

• Ability to handle rejection with resilience and tenacity.

• Tech-savvy, proficient in Microsoft Suite (Excel, Word, PowerPoint).

• Experience with Salesforce CRM or similar tools preferred.

• Strong time management skills with the ability to prioritize in a fast-paced environment.

Location Requirements

• Preferred candidates reside within the assigned sales territory or in the Chicagoland area.

• Must have the discipline and ability to work effectively from home.

Why Join Us?

This role provides a clear career path into Inside Sales or Territory Representative positions, offering excellent growth opportunities. If you thrive in a fast-paced sales environment and are passionate about driving revenue, we’d love to hear from you!

At Life Fitness / Hammer Strength, we think customer first , play as one team , and raise the bar on fitness innovation —in the gym and in every corner of our facilities. We persevere and get it done , with a clear purpose to inspire each other to live healthier lives . If you’re ready to bring out the best in people while powering the future of fitness manufacturing, we invite you to apply.

Want to take the next step in your career? Life Fitness / Hammer Strength takes pride in our talented employees and believes in providing opportunities for further growth and advancement. We encourage you to test your strengths, push your limits, and unleash your potential. If you feel the position is right for you, we invite you to apply. We’ll work with you closely to support you throughout the hiring process. If your CV/ resume shows that your skills and experience have synergy with the job description, then we’ll hop on a call to get to know you and your experience and discuss the position in more detail. If it’s not the right opportunity this time, we’ll always let you know.

This role is categorized as non-exempt and eligible for overtime in accordance with applicable law.The actual salary will vary based on applicant’s education, experience, skills, and abilities. The salary range reflected is based on a primary work location of Rosemont, IL and the actual salary may vary for applicants in a different geographic location.This position is eligible to participate in Life Fitness / Hammer Strength’s Sales Incentive Plan with monthly commission eligibility, in addition to base salary. The amount of any commission and bonus varies based on attainment of individual performance goals and other relevant factors, subject to the terms and conditions of the applicable incentive plan.This position is eligible to receive a mobile allowance to offset the costs of using a personal cell phone for business related purposes.

Life Fitness / Hammer Strength offers a comprehensive package of benefits for full-time team members, including, but not limited to: a 401(k) savings plan with 4% employer match; medical, dental and vision insurance, parental, medical and military leaves of absence, paid time off, including 12 paid holidays throughout the calendar year, paid vacation days beginning at 13 days annually, paid sick leave as provided under state and local paid sick leave laws, company paid short-term disability and optional long-term disability, health savings account, health care and dependent care reimbursement accounts, employee and dependent life insurance and supplemental life and AD&D insurance, hospital indemnity; identity protection, legal services, adoption assistance, tuition assistance, commuter benefits, employee discounts, and an employee assistance program that includes free counseling sessions. Eligibility for benefits is governed by the applicable plan documents and policies.

Life Fitness / Hammer Strength is an equal opportunity employer. All qualified applicants, including individuals with disabilities and protected veterans, are encouraged to apply. Life Fitness / Hammer Strength complies with all applicable federal, state, and local laws regarding employment , recruitment and hiring. All qualified applicants are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, citizenship status, disability, protected veteran status, or any other category protected by applicable federal, state, or local laws.

There continues to be a significant increase in phishing attempts across all industries where fraudsters are impersonating real employees and sending fictitious job offers to applicants in a scheme to obtain sensitive information. Please note that Life Fitness/Hammer Strength will never ask for your financial information at any part of the interview process, including the post-offer stage, and will only correspond through “@lifefitness.com” or "@indoorcycling.com" domain email addresses or “ [email protected] ” for U.S. opportunities.

Life Fitness/Hammer Strength does not accept applications, inquiries or solicitations from unapproved staffing agencies or vendors.