Principal Marketing Associate - Card SEO (Hybrid)

Principal Marketing Associate - Card SEO (Hybrid)

Capital One is seeking a Principal Marketing Associate to join the Performance Marketing and Analytics Card SEO team. This associate will play a critical role in our growth strategy, focused on acquiring new customers via SEO, and will partner regularly with other channels across PM&A, external agencies, stakeholders across Product and Tech, and more. This role requires a deep understanding of Search Engine Optimization (SEO), Generative Engine Optimization (GEO) and Technical SEO (tSEO), with the ability to provide strategic and technical POVs that contribute to Card SEO growth.

The Principal Associate will be responsible for increasing overall account growth across both Discover and Capital One Card SEO programs. Associate is responsible for supporting the strategy for Discover Organic and Card Smarts blog, supporting the development of a new SEO operating model between Discover and Capital One, refining and optimizing the content publishing model, determining technical site improvements to increase account growth, and defining the SEO testing framework with a focus on GEO.

The Principal Associate should have experience in performance marketing either at an agency or in house, be proactive with great project management skills.

Responsibilities and Skills:

• Incorporate SEO best practices into new and existing content to improve organic rankings, traffic, and new customer acquisitions

• Provide SEO driven POVs based off marketplace, traditional SERP and GEO (includes performance analysis, competitive analysis, technical audits, etc.) to identify relevant trends and patterns to inform roadmap, growth opportunities, and technical improvements

• Review performance metrics and recommendations to help prioritize growth opportunities

• Review and provide feedback on SEO performance to highlight business-relevant insights to be shared with key stakeholders

• Proficient in tools such as Ahrefs, SEMrush, Google Search Console, and Profound.

• Experience with other web based tools such as Tableau, MarketMuse, and Screaming Frog

• Manage content strategy and operating model, including identifying trends and content gaps

• Flawlessly execute a well-managed governance process to ensure audit readiness for all marketing assets/content

• Day-to-day management of agency partners; including building and iterating on meeting agendas, compiling takeaways and action items, communicating leadership messages to partners, and handling all scheduling and logistics

• Demonstrate effective communication with outstanding writing, editing, and presentation abilities

Basic Qualifications:

• Bachelor’s degree or Military experience

• At least 3 years of experience in SEO

• At least 2 years of experience in web analytics or keyword planning tools

Preferred Qualifications:

• At least 2 years of experience in financial services or highly-regulated marketing

• At least 4 years of digital or marketing work experience

• At least 4 years of experience in SEO

• At least 3 years of experience in web analytics and SEO tools (Google Search Console, Ahrefs)

At this time, Capital One will not sponsor a new applicant for employment authorization for this position

The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.

Chicago, IL: $109,900 - $125,400 for Principal Associate, Marketing

McLean, VA: $120,800 - $137,900 for Principal Associate, Marketing

Richmond, VA: $109,900 - $125,400 for Principal Associate, Marketing

Riverwoods, IL: $109,900 - $125,400 for Principal Associate, Marketing

Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate’s offer letter.

This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.

Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.

This role is expected to accept applications for a minimum of 5 business days.

No agencies please. Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City’s Fair Chance Act; Philadelphia’s Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at [email protected]. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

For technical support or questions about Capital One's recruiting process, please send an email to [email protected]

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Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).