Principal Product Manager | ESM Solutions | Commercial Markets

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today - ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

Role Overview:

The ESM Solution Owner drives the strategic direction and integration of ServiceNow's Enterprise Service Management solution, which spans IT Service Management (ITSM), Core Business Services (CBS), and Customer Service Management (CSM). This role focuses on delivering a cohesive, integrated ESM solution for the commercial market (companies with 1,000-5,000 employees), ensuring seamless interoperability across products and owning the solution-level roadmap.

Product Strategy & Decision-Making

• Act as the primary decision maker for the commercial ESM solution offering

• Own the strategic direction of the solution and collaborate with product development, pricing and packaging, and go-to-market teams

• Partner with product managers across IT and CBS to coordinate solution-level decisions

• Advocate for R&D and innovation initiatives that enhance the product for commercial customers

Strategic Roadmap & Vision

• Drive long-term strategic direction of the commercial ESM solution across multiple products

• Own and maintain the integrated solution-level roadmap spanning IT, CBS, and related offerings

• Challenge assumptions and guide teams toward future-focused, horizontal solution capabilities

Cross-Product Integration

• Map user journeys and workflows where different products intersect

• Ensure seamless user experiences across product boundaries

• Collaborate with dedicated business unit scrum teams working on commercial offerings

• Determine which work requires elevation to the solution level (e.g., unified documentation)

Go-To-Market (GTM) Enablement

• Own GTM readiness activities bridging product, sales, marketing, and enablement teams

• Provide direction on product narrative and messaging for the commercial market

• Coordinate bill of materials (BOM) assets including demos, data sheets, and other sales materials

• Eliminate redundancy and ensure consistency across GTM materials

Cross-Functional Collaboration

• Partner extensively with Sales, Partners, Marketing, Enablement, and Product teams to ensure commercial market success

• Navigate and influence across a matrixed organization without direct engineering control

Required:

• Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI's potential impact on the function or industry.

• 15+ years of product management experience or similar experience with education

• Experience with enterprise software and/or commercial market offerings

• Proven track record managing cross-functional, multi-product initiatives

• Strategic thinking with ability to challenge the status quo

• Strong emotional intelligence and collaboration skills in matrixed organizations

• Understanding of ITSM and core business workflows

Preferred:

• ServiceNow product knowledge and platform experience

• Background in solution-level product management (vs. single product)

• GTM and sales enablement experience

• Experience working with commercial/mid-market customers

For positions in this location, we offer a base pay of $199,100 to $348,400 plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here ( . To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance.

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.

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