Digital Marketing Assistant - Audience Development

Job Description

Job Description

You will support the audience and first party data team in planning and executing email campaigns, tracking social and email results, managing and analyzing first-party data, and helping to build our audience and lead-gen machine. If you love books AND data, this is a great role for you on a team full of analytics-minded book fiends who work across all of Sourcebooks dynamic titles. This is an entry-level role — ideal if you’ve had internships or coursework in marketing and are ready to roll up your sleeves.

The location for this position can be hybrid or remote in New York or Naperville, Illinois or remote based in any of the following states: Arizona, Connecticut, Illinois, Louisiana, Massachusetts, Maryland, Michigan, Minnesota, New Jersey, New York, Oregon, Pennsylvania, Tennessee, Texas, Virginia, Washington D.C., and Wisconsin.

This is a non-exempt hourly position with a pay range of $22.00 - $25.00/hourly We determine starting pay based on a thorough evaluation of job-related factors, including geographic location, market conditions, relevant experience, training, and education. This process ensures a fair and competitive salary that aligns with both the company and the candidate’s qualifications.

What you’ll do:

• Conduct research on audience behaviors, channel trends, competitors and share insights to inform optimization
• Coordinate with designers/creative team, external vendors, and internal stakeholders to ensure on-time asset delivery
• Launch and manage paid social media campaigns (particularly for lead generation), including ad creation, audience targeting, and budget monitoring.
• Assist with A/B testing of subject lines, social content formats and audience segments; collect learnings
• Assist in the planning, creation and execution of email campaigns (e.g., list segmentation, content set-up, scheduling, tracking)
• Support email and content marketing calendar help draft posts, schedule content, monitor engagement and performance
• Maintain and update first-party data systems (e.g., CRM, email database, audience lists), ensuring accuracy and hygiene
• Help manage day-to-day marketing operations: maintain calendars, update dashboards, document processes and workflows
• Support ad hoc projects as needed to help scale our data-driven marketing efforts

What you bring

• Bachelor’s degree (Marketing, Communications, Business or related) preferred, or equivalent internship experience
• Strong written and verbal communication skills
• Detail-oriented, highly organized, comfortable juggling multiple tasks and deadlines
• Basic understanding of digital marketing channels (email, social) and interest in measurement/analytics
• Comfortable working with data: Excel/spreadsheets, basic reporting, metrics tracking
• Familiarity or willingness to learn marketing tools (CRM, email platforms, social scheduling tools)

Preferred (not required):

• Familiarity with email marketing platforms (e.g., Mailchimp, HubSpot)
• Experience with social media advertising tools (e.g., Meta Business Suite).
• Basic knowledge of first-party audience segmentation or CRM usage.
• Understanding of lead generation and performance marketing concepts
• Any design or content creation experience (e.g., Canva, Adobe)

Why Sourcebooks?
Sourcebooks is a thriving entrepreneurial publisher driven by our mission to change lives through books. The fifth-largest publisher in the U.S. by print units sold, we bring extraordinary authors to readers in dynamic, data-driven ways, leading to hundreds of national and international bestsellers. Our insight-driven approach has earned us recognition from Fast Company as a Most Innovative Company, a Best Workplace for Innovators, a Most Loved Workplace by Newsweek, a Best Workplace by Inc., and Publishers Weekly’s nod as “the most successful self-made publisher operating in the 21st century.”. Story by story, book by book, we have changed more than 300 million lives. Join us as we change 300 million more!


Ready to Apply:
Please submit your resume, salary requirements, and cover letter detailing your relevant experience and interest in this role. Applications without a cover letter will not be considered. Show us your passion and creativity — we’re looking for someone who’s as enthusiastic about this opportunity as we are!
Full-time employees are eligible for our comprehensive benefits program. Our range of benefits include, but are not limited to, Medical/Prescription drug insurance, Dental, Vision, Health Care, Dependent Care, Flexible Spending Account, Health Savings Account 401(k), Short and Long-Term Disability Insurance, Life/AD&D Insurance, & generous paid time off.

Sourcebooks values the array of talents and perspectives that a diverse workforce brings. All qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status.

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