Campaign Analyst

Overview

As a Campaign Analyst you will be responsible for building digital campaigns in accordance with the client strategy outlined in each ticket request. You will configure campaign settings, creative assets and audience targeting to ensure that campaigns will function and deliver successfully once activated. Campaign Analysts collaborate with internal teams throughout the campaign launch cycle to define the optimal implementation strategy, communicate campaign build status, resolve errors, and troubleshoot issues. As you grow in this role, you'll contribute to streamlining implementation guidelines by identifying process improvements, platform automation opportunities and testing new user interface functions in our tools and applications. You'll be the final and essential step in the Client Lifecycle for activating new digital campaigns.

Responsibilities

What you will enjoy in this role

• Working together with colleagues to develop and implement effective campaign strategies for clients.

• Utilizing strong time and process management abilities to handle tasks efficiently.

• Applying analytical thinking to thoroughly solve complex problems.

• Maintaining documentation and technical third-party tag specs.

We are the organization's go-to resource for campaign operations with expertise in platform implementation, workflow management and workload prioritization, bridging knowledge gaps and proactively solving real-time errors

What you will do

• Execute digital campaigns across multiple platforms, including display banners, mobile applications, CTV/OTT/OLV, and native formats.

• Construct detailed decision trees and audience targeting rules tailored to individual client strategies

• Trafficking creative assets (third-party tags, videos, HTML5) into proprietary ad-server, ensuring proper configuration, function, and scheduling

• Proactively identify and address errors in campaign setup, resolving issues prior to activation to ensure seamless execution

• Troubleshoot and resolve issues related to creative assets, third-party tags, custom personalization scripting logic, audience targeting and impression count discrepancies, ensuring compatibility across devices and browsers.

• Evaluate workflow processes to identify inefficiencies and recommend improvements that enhance operational efficiency and increase automation

• Monitor the assigned campaign ticketing queue and prioritize tasks to ensure timely daily implementation

• Communicate regularly with internal teams to guarantee campaigns are launched promptly and executed in accordance with insertion orders.

• Assist with documentation and ongoing maintenance of tag specifications, product requirements, and process workflows.

Qualifications

• Proven experience (4+ years) managing digital campaigns in ad operations or ad trafficking role.

• Proficiency in executing digital campaigns in ad-serving platforms, DSPs or Content Management Systems.

• Strong ability to analyze data and trends.

• Experience with JavaScript, SQL, and HTML5 is considered an asset, as these technologies are frequently utilized within our digital campaigns.

• Familiarity with web inspection and debugging tools such as Chrome DevTools, or Fiddler.

• Highly independent in both work and learning, with a desire to quickly digest and develop new skills.

• Proven communication skills, with ability to bridge communication between internal technical and non-technical teams

• Effective time management and planning skills to support multiple campaigns simultaneously under strict deadlines

• Flexibility and adaptability in being able to take on new campaigns and advertisers with little notice or training.

• Proven experience as a positive and helpful team member who actively contributes toward the team's common goals.

• Demonstrates innovative thinking and the capacity to develop effective solutions quickly in high-pressure situations.

Click here to view how Epsilon transforms marketing with 1 View, 1 Vision, 1 Voice. (

Base Salary: $55,400.00 - $102,800.00

Actual compensation within the range will be dependent upon, but not limited to the individual's skills, experience, qualifications, location and application employment laws. The salary pay range is subject to change and may be modified at any time.

The application deadline for this job posting is XX/XX/XXXX.

Additional Information

When You Join Us, We'll Create Something EPIC Together

Epsilon is a global data, technology and services company that powers the marketing and advertising ecosystem. For decades, we've provided marketers from the world's leading brands the data, technology and services they need to engage consumers with 1 View, 1 Vision and 1 Voice. 1 View of their universe of potential buyers. 1 Vision for engaging each individual. And 1 Voice to harmonize engagement across paid, owned and earned channels.

Epsilon's comprehensive portfolio of capabilities across our suite of digital media, messaging and loyalty solutions bridge the divide between marketing and advertising technology. We process 400+ billion consumer actions each day using advanced AI and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon has been consistently recognized as industry-leading by Forrester, Adweek and the MRC. Epsilon is a global company with more than 9,000 employees around the world.

Our pillars aren't just words. They're how we show up every day.

• People centricity: We focus on employee well-being in an environment where colleagues truly care about each other.

• Collaboration: We work together, support one another, and collectively achieve goals.

• Growth: There are endless opportunities for growth through learning, development and career advancement.

• Innovation: We drive progress through cutting-edge solutions and forward-thinking approaches.

• Flexibility: We've created a balance between work and personal life, and we encourage adaptability to solve problems creatively.

Our values guide us to create value for our clients, our people and consumers.

• Act with integrity

• Work together to win together

• Innovate with purpose

• Respect all voices

• Empower with accountability

These pillars and values are our foundation-shaping our culture, guiding our decisions, and uniting us in common purpose.

Because You Matter

As an Epsilon employee, you deserve perks and benefits that put you, your family and your finances first. Our benefits encompass a wide range of offerings, including but not limited to the following:

• Time to Recharge: Flexible time off (FTO), 15 paid holidays

• Time to Recover: Paid sick time

• Family Well-Being: Parental/new child leave, childcare & elder care assistance, adoption assistance

• Extra Perks: Comprehensive health coverage, 401(k), tuition assistance, commuter benefits, professional development, employee recognition, charitable donation matching, health coaching and counseling

Epsilon benefits are subject to eligibility requirements and other terms.

Epsilon is an Equal Opportunity Employer. Epsilon's policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or any other characteristic protected by applicable federal, state or local law. Epsilon also prohibits harassment of applicants and employees based on any of these protected categories. Epsilon will provide accommodations to applicants needing accommodations to complete the application process. Please reach out to [email protected] to request an accommodation.

For San Francisco Bay and Los Angeles Areas: Epsilon will consider for employment qualified applicants with criminal histories in a manner consistent with the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance and San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance. Applicants with criminal histories are welcome to apply.