Senior Manager, Consumer Insights Global Brands

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Are you ready to join a growing Insights team while working on some iconic ice cream brands? Are you a naturally curious individual who enjoys knowing the ‘why’ behind the ‘what’? Are you seeking an opportunity that will expand your skill set beyond traditional market research approaches? Apply today to our Senior Consumer Insights Manager of Global Brands role! This role will conduct relevant consumer research in the U.S. that guides and supports innovation, brand strategy, and corporate initiatives. The Senior Manager of Consumer Insights Global Brands, supporting brands such as Nutella and Kinder Ice cream, will play a pivotal role in driving the business forward by transforming data into actionable insights.

Responsibilities Include

• Insights Leadership
• Serve as the unbiased consumer voice by providing thought collaboration with brand management through consumer and marketplace insights. Work with local and global business partners to understand and explain business drivers, competitive challenges and forward-looking opportunities for growth, short term and long term. Go beyond the data, build a “what, so-what, now-what” narrative that will drive action and impact business growth. Build consumer empathy and understanding across the business team by effectively communicating existing climate and identifying actionable learning needs. Understand consumers deeply, and uncover and translate data, to meaningful and compelling insights.
• Drive Brand Insights
• Ensure consumers are at the heart of everything we do. Infuse "consumer obsession" and champion the external view across our businesses. Drive "consumer obsession" in the day to day. Communicate consumer and marketplace insights for brand using diverse and multiple sources (syndicated and custom research) Embed learning to increase the impact of insights into action by making them meaningful to the business strategy. Build the consumer story by connecting the dots across various pieces of research, primary and secondary, as well as behavioral data. Envisions impact of insights on the business, with an end-to-end thinking mindset. Focus on establishing business partners’ decisions and aligning the research agenda to them, then tailor communications of research findings to support upcoming decisions.
• Data Analysis and Interpretation
• Transform complex data sets into clear, actionable insights that drive business decisions. Present research findings and recommendations to senior leadership and cross-functional teams.
• Strategic Partnership
• Collaborate with marketing, sales, product development, and other departments to integrate insights into business strategies. Work closely with external research vendors and agencies to ensure high-quality research outcomes. Foster strong relationships with internal stakeholders to understand their needs and deliver insights that support their objectives.
• Innovation and Continuous Improvement
• Stay abreast of industry trends, emerging research methodologies, and best practices in consumer insights. Continuously seek opportunities to improve the efficiency and effectiveness of the insights function. Drive innovation in research approaches and data utilization to keep the company at the forefront of industry insights.
• Project Management
• Oversee multiple research projects simultaneously, ensuring they are delivered on time, within scope, and within budget. Prioritize projects based on business needs and strategic importance. Ensure all research activities comply with ethical standards and data privacy regulations. Manage projects within approved budget. Ensure the research roadmap and budget align to key priorities across brand strategy, innovation, communications, and foresight.

Requisition ID

: 2208856

If you have questions about this posting, please contact [email protected]