Part-Time Marketing Strategist & Implementation Specialist

Job Description

Job Description

The Opportunity: Reshape the Future of Medicine

Are you a marketing visionary passionate about changing the healthcare landscape? Do you thrive on building strategies that connect innovative medical solutions with practitioners seeking a deeper, more effective way to heal? SBRG is looking for a driven, hands-on marketing expert to lead our international expansion.

SBRG is a systems medicine company pioneering research, training, and clinical solutions dedicated to whole-person health. We are expanding the boundaries of medicine, moving from "sick care" to true healthcare with a curriculum and tools that empower practitioners to "learn deeper, know faster, and practice better". This is your chance to build a global marketing platform from the ground up and bring transformative solutions to a community of healers in the USA, UK, and EU.

What You'll Do: Architect Our Global Growth

As our Marketing Strategist, you will be the engine of our growth, responsible for both high-level strategy and hands-on implementation across all digital channels.

Core Responsibilities:

• International Marketing Strategy: Develop and execute a comprehensive marketing plan tailored for the USA, EU, and UK markets. You will own the website strategy, ensuring it is a powerful engine for lead generation and brand storytelling.

• Lead Generation & Funnel Management: Build and manage a robust sales funnel to attract and convert medical practitioners (physicians, naturopathic doctors, medical herbalists, etc.) to our Endobiogeny online trainings, proprietary GEMMA™ software, and Endologica™ botanical line.

• Content & Campaign Execution:

• Lead our digital presence across email, social media (LinkedIn, Facebook), and YouTube, creating content that resonates with the functional and botanical medicine communities.

• Manage PPC and other online advertising campaigns to maximize ROI.

• Secure and leverage influencer and podcast engagements to amplify our message.

• Industry & Community Engagement:

• Identify key industry conventions, preparing compelling marketing materials to showcase SBRG’s innovations.

• Develop targeted marketing initiatives to engage and convert our current student population to lifelong product usage.

• Analytics & Reporting: Define, track, and analyze KPIs to measure campaign success, providing insights that drive continuous improvement.

Who You Are: A Mission-Driven Marketer

You are a creative and analytical marketer who is not just looking for another role, but for a mission. You understand how to speak to the functional medicine community and are excited by the prospect of building something impactful.

Required Experience & Skills:

• Demonstrable success in a digital marketing role, with a strong portfolio of implemented strategies and campaigns.

• Proven experience marketing to medical practitioners, ideally within the functional medicine, naturopathic, or botanical/herbal medicine sectors.

• Hands-on expertise across the marketing stack: email marketing, social media management, PPC advertising (Google Ads, Meta Ads), SEO/SEM, and website/eCommerce platforms

• Experience in developing website strategy and managing content for lead conversion.

• A data-driven mindset with proficiency in tracking KPIs and using analytics to guide strategy.

• Excellent communication skills and the ability to work independently in a remote, part-time capacity.

Preferred Qualifications:

• Experience with international marketing campaigns (USA, UK, EU).

• Proficiency in French is a strong asset.

• Experience preparing materials for and marketing at industry conventions.