Vice president media

Company description

TWINOAKS is a shopper marketing agency, with a point of view. We strive to create meaningful connections between shoppers and brands, driving long term consumer purchases. TWINOAKS hand selects top talent, with expertise and experience with the nation's largest brands and retailers.

Overview

TWINOAKS is seeking a VP, Commerce Media to orchestrate all of the Retail Media activities for one of the agency's largest clients. The ideal candidate will be a versatile media expert who specializes in building best-in-class media strategies and plans for CPG brands across key Retail Media Networks and can collaborate closely with the client's National Media team and agency to build integrated, full-funnel media programs. The candidate should be comfortable thinking outside of the box but have the ability to develop sound processes driving scalability in the delivery of these ideas. The role reports directly to the SVP, Media. Candidates must reside within commuting distance of our Detroit or Chicago locations.

PRIMARY RESPONSIBILITIES:

• Serve as the owner and single point of contact to the client's central Digital Commerce team for all cross-retailer Commerce Media requests, updates, presentations, recaps/reports, education and thought leadership.

• Provide thought leadership, impacting/contributing to client's way of doing business on an ongoing basis

• Act as a change agent/impact player from both an internal and external perspective - contributing to both client and Mars United Commerce's performance

• Work with the agency's retailer-specific Commerce Media and broader media buying teams to provide centralized support for strategy, planning, JBP negotiations, etc.; identify trends and key learnings across retailers; and drive consistency and standards across deliverables.

• Be the liaison to the client's National Media team and agency and collaborate on strategies to strengthen connectivity and minimize duplication across Above the Line and Retail Media campaigns.

• Expand assigned business through identification of emerging opportunities and securing of incremental revenue and/or acquisition of new business

• Manage client budgets, ensuring profitability for Mars United Commerce and contributing to overall department bonus attainment

• Demonstrate financial acumen across standard business accounting/finance documents such as income statements, balance sheets, and sales reports

• Develop annual business plan, setting short- and long-term strategic course for growth of assigned business

SKILLSETS REQUIRED:

• Commerce Media strategy experience within an agency, Retail Media Network or CPG brand/manufacturer; 12+ years preferred, but not required.

• Deep understanding of key components of CPG and retailer relationships, including Joint Business Planning, Top to Tops, and Channel and Category Strategies.

• Existing experience and relationships with key Retail Media Networks and third-party Commerce Media partners.

• Collaborative approach to teamwork and problem solving.

• Passionate and dissatisfied with the status quo - always thinking of ways to improve and grow.

• Dynamic personality able to effectively engage and influence a variety of audiences, including senior clients.

• Confident presenter and clear, persuasive communicator (verbal and written) of complex data/details.

• Strategic thinker in the development of Shopper Marketing programs and management of day-to-day business.

• Sound decision making ability rooted in agency, client, and industry knowledge.

• Adept at analyzing results, synthesizing data, drawing out insights & implications, and developing insightful and actionable recommendations.

Additional information

Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected] . All your information will be kept confidential according to EEO guidelines.

Compensation Range: $146,490 - $210,420 annually . This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be November 30, 2025.