Senior vice president media planning client lead
Company Description
With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands, including Bank of America, Best Buy, Kellogg Company, McDonald's, Novartis, Samsung, Visa and more. Overview Responsible for generating strategic media initiatives and leading all aspects of media planning for one of our key client accounts. Responsibilities- Responsible for developing, implementing, and driving strategy to define the future direction of Client business
- Actively listen to Clients and continually find opportunities to lead thinking
- Team leader for Client interaction fostering positive relationships
- Identifies key target insights based on Client brief necessary for formulating communication strategy
- Evaluates composition of a wide range of media vehicles to determine which would most effectively reach the target audience
- Effectively communicates and solicits agreement of best opportunities for Client
- Ensure the quality of work for all Client deliverables
- Serves as key resource for local markets in defining media strategy and media plans
- Supervising, training, and developing staff (managing workload, delegating, and managing projects and resources, performance management)
- Develop process improvements and procedures to ensure consistency, flexibility, and efficiency resulting in solutions that meet or exceed Client expectations
- Serves as leadership and content development coordinator for all Client presentations
- Ability to cross sell interagency products and services
- Collaborate with business intelligence/analytics, data and investment teams to identify consumer learning needs and drive consumer insight generation, analysis/interpretation
- 10+ years of relevant experience with progressive levels of responsibility and business insight in marketing and communications and team management
- Must have online and offline media experience.
- Offline experience will be TV, Print, Radio, OOH.
- Online experience will consist of Display, Search, Social, and Mobile, and Content Marketing.
- Fluency with Media Tools and solid understanding of Digital Planning tools
- Proven experience and success in presenting plans to Client and influencing top level Client decisions
- Demonstrated critical thinking skill and strong problem-solving skills - navigates effectively through difficult issues, builds required consensus to drive business needs and results
- Excellent leadership, management and motivational skills
- Excellent written, verbal, and presentation skills - effectively presents formal POV internally and externally
- Excellent organizational, interpersonal, and quantitative/analytical skills
- Strong Client presentation skills and business writing skills
- Demonstrated expertise in strategic planning and Client relations
- Detail oriented and proven ability to thrive in a fast-paced environment.
- Critical assessor of talent - builds and motivates impactful teams
- Able to direct long range planning and the development of programs to increase organizational resources
- Design and manage projects, resources, stakeholders, participants, and deadlines
- High results orientation and able to effectively juggle and prioritize many competing demands - high tolerance to effectively manage change
- Paid Family Care for parents and caregivers for 12 weeks or more
- Monetary assistance and support for Adoption, Surrogacy and Fertility
- Monetary assistance and support for pet adoption
- Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
- Tuition Assistance
- Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
- Matching Gifts programs
- Flexible working arrangements
- 'Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
- Business Resource Groups that support multiple affinities and alliances
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