MARKETING MANAGER

Location: Remote (US-based)
Employment Type: Full-time
Experience: 5–10 years in marketing, brand, or growth

Apply to: Send your resume, a portfolio link, and a short note about why this role interests you to [email protected]

About Abacus
Abacus Wealth Tech is redefining how wealth is monitored and managed. We track billions in assets across private clients, family offices, and registered investment advisors — combining institutional-grade infrastructure with a true white-glove service layer.
Our work sits at the intersection of finance, technology, and trust. Our brand reflects the institutions we serve: refined, discreet, and deeply considered.

Role Overview
We are hiring a Marketing Manager to own brand, SEO, and demand generation across Abacus. You will be the architect behind how the world discovers, understands, and trusts us.
This is a builder role. You will own the entire marketing function — strategy through execution — and shape how Abacus shows up in the most sophisticated corners of the wealth management industry.

What You’ll Do
• Own and evolve the Abacus brand across every digital and physical surface
• Build and execute an SEO and content strategy that establishes Abacus as a category authority
• Develop the website, social, and digital presence to reflect the caliber of our clients
• Design and run multi-channel demand generation campaigns to support the sales team
• Partner with Sales to develop sales enablement materials, case studies, and partnership co-marketing
• Manage external agencies, designers, and copywriters as needed
• Track and report on key marketing metrics — traffic, conversion, pipeline contribution, brand awareness

What We’re Looking For
• 5+ years in marketing roles spanning brand, SEO, and growth/demand generation
• Strong portfolio of work — websites, content, campaigns, or rebrand projects you have led
• Deep technical fluency with SEO (on-page, off-page, technical SEO, content strategy)
• Comfort with analytics tools (GA4, Search Console, HubSpot or equivalent CRMs)
• Sharp taste — you can tell the difference between a brand that signals trust and one that doesn’t
• Experience marketing to financial services, professional services, or high-trust B2B audiences is a strong plus
• Self-directed; you can run the function with executive guidance but without daily oversight

What Makes This Special
• True ownership of a function from day one
• A brand worth taking care of — minimalist, refined, and built for institutions that have existed for generations
• Exposure to executive strategy and direct partnership with the CEO