Director of Communications & Marketing
- Develop and execute a strategic communications plan to strengthen Trilogy’s brand identity, increase visibility across key audiences, and enhance the organization’s reputation within the community.
- Ensure all communications align with organizational priorities, including strategic objectives, program initiatives, and advocacy efforts.
- Create and implement a comprehensive internal communications strategy that addresses existing gaps and establishes clear guidelines for consistent internal messaging.
- Serve as the organization’s primary media contact and spokesperson, managing press inquiries and proactively securing media opportunities to increase earned media coverage and press placements.
- Lead the development of targeted media materials, including press releases, media kits, and key messaging, and oversee content production to strengthen the organization’s presence in local media.
- Build and maintain strong relationships with journalists and community leaders to advance the organization’s messaging and visibility.
- Drive brand awareness and audience engagement through integrated digital and traditional media strategies.
- Maintain consistent branding and messaging across all platforms, materials, and campaigns.
- Drive the creation of impactful content, strategic storytelling, and thought leadership materials that elevate the organization’s visibility and influence
- Craft talking points and key messages for leadership, ensuring alignment with strategic priorities.
- Provide media and communications training to staff as needed.
- Plan, develop, and execute integrated marketing strategies and communications to advance Trilogy’s mission and brand presence.
- Leverage video, digital, social media, and other platforms to enhance communication effectiveness, drive website traffic, boost social engagement, and optimize digital campaign performance.
- Design and implement targeted marketing campaigns using analytics and data-driven insights to engage priority audiences.
- Lead and oversee marketing initiatives to ensure consistency in messaging, branding, and execution across all channels.
- Lead the implementation of internal communications strategies to keep staff and board members informed, engaged, and aligned with organizational priorities.
- Collaborate with clinical and administrative teams to deliver consistent, tailored messaging; identify communication needs; and continuously improve processes based on feedback.
- Provide strategic oversight and direction for daily communications operations, ensuring a high-performing team with defined goals and accountability measures.
- Establish clear performance expectations, manage workflow, and foster professional growth through coaching and development opportunities.
- Monitor and evaluate communication strategies using key performance indicators, leveraging data to measure impact and inform continuous improvement.
- Perform other related duties and/or projects as assigned
- A Bachelor’s degree in Communications, Marketing, Public Relations, Journalism, or a related field is required,
- Minimum five to seven years of professional experience in communications, marketing, or public relations, preferably within a complex not-for-profit environment.
- Proficient in media relations, crisis communication, and digital marketing strategies.
- Proven expertise in crafting and implementing storytelling strategies that foster engagement and deliver meaningful impact.
- Excellent written and oral communications skills.
- Exceptional interpersonal skills with the ability and personality to work collaboratively, accept responsibility, and motivate colleagues, volunteers, and donors.
- Proficient in using analytics software, social media management applications, and content management technologies.
- Goal oriented with a high level of energy, enthusiasm, and dedication to the mission and goals of the organization
- Demonstrated management experience, successful leadership, and mentorship of professional and support staff
- Strong leadership and delegation skills; sound judgment and integrity.
- Willingness to try new approaches and take appropriate risks
- FREE Virtual Primary Care, Urgent Care, and Mental Health Counseling for ALL Employees
- PAID Maternity/Paternity leave
- Medical Insurance (BCBS of IL)
- Dental Insurance
- Vision Insurance
- Life Insurance
- Long-Term & Short-Term Disability
- Pet Insurance
- FSA (Health, Dependent Care, Transit)
- Telemedicine
- EAP
- 403(b) Retirement Plan with Employer Match
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