Associate Marketing Manager
General Summary:
This individual is a part of the marketing team, and will serve as the product management lead for one or multiple brands' marketing efforts. Executes specific tasks and manages projects within brand strategy in support of marketing objectives. This position is responsible for assisting in the development and implementation of marketing plans to drive volume and profitability of assigned brand(s), both individually and through leading cross-functional teams.
Product Management within a consumer packaged goods organization. Three to five years related experience, consumer packaged goods experience preferred. Ideal candidate is a self-starter, detail-oriented, analytical, and a team player.
Supervisory Responsibilities: This position does not have supervisory responsibilities.
Essential Duties and Responsibilities:
Business Analytics:
- Manage shipment and consumption data, identify patterns and provide outlook and recommendations to drive business performance and brand health
- Initiate and perform business analyses, identify issues and opportunities and make recommendations to Marketing Manager/Director by turning data into insights and stories to drive growth
- Lead monthly business assessments.
- Complete sales analysis such as new item updates, promotional and distribution analyses, and merchandising effectiveness.
- Assess brand strategy including SWOT Analysis (Strength, Weakness, Threat, Opportunities), and media performance.
Business Management:
- Develop and manage volume and spending forecasts and make recommendations to Marketing Manager/Director of yearly volume, annual budget/spending, and process recommendations.
- Track brand forecasts and brand marketing expenses throughout the year to manage within the given budget.
- Lead cross-functional teams on assigned projects, developing and managing timetables and milestones, coordinating cross-functional efforts, and managing outside suppliers (e.g., agencies/vendors). Projects such as: commercialization, marketing programs, media performance, portfolio optimization, etc.
Marketing Planning:
- Lead annual brand review to aid in development of marketing plans.
- Assist the Marketing Manager/Director in developing the annual marketing plan.
- Execute delegated portions of the marketing plan within the budget and on time.
- Manage vendors in development of creative marketing materials/programs including packaging, selling materials, advertising, displays, coupons and FSIs.
- Act as liaison between Ad Agencies and Marketing Manager/Director as needed to develop/revise advertising and marketing programs.
- Partner with Market Research/Insights on research projects to support marketing objectives and brand strategies.
- Collaborate with sales and category insights on the development of key marketing programs as it relates to selling materials, marketing investment, creative execution, and analysis of program success
- Understand and help develop channel and pricing strategies and developing programs and products to support key customers.
Other Duties and Responsibilities:
- Fulfill Storck Company Values; Belonging, Passion, and Growth
- Other duties as assigned.
Required Knowledge, Skills, and Abilities:
- Solid knowledge of Microsoft Office (Excel, Word, PowerPoint)
- Experience with data analytics; ability to translate data into a story
- Knowledge of either IRI and/or Nielsen data and software preferred
- Consumer / Business curiosity
Education and Experience: Bachelor's Degree required; degree in Marketing preferred and three to five years related experience, consumer packaged goods experience strongly preferred.
Working Conditions: Hybrid Work Model, including Monday and Friday Work from Home, and Tuesday, Wednesday, Thursday in normal working conditions for an office environment downtown Chicago, IL.
Travel: Minimal 5-10%, Including International Travel
Other Qualification, Safety Procedures : Must be willing to follow and comply with communicated Company, Travel, and Retailer safety procedures, which may include COVID-19 testing or following other safety procedures in order to attend meetings, travel domestically or internationally, comply with Retail Partner safety procedures, and/or follow other workplace health and safety requirements to fulfil job duties.
What We Offer In Return:
Storck USA offers an outstanding compensation and total rewards package, including competitive base + bonus plan, 401(k) with 6% company contribution, medical insurance (including an HSA option and telemedicine), dental, vision, life insurance, short- and long-term disability, paid parental leave, fitness reimbursement, tuition reimbursement, employee assistance, pet insurance, employee discounts (and candy!), employee referral bonus program, and, last but not least, flexible spending accounts for transportation, medical, and dependent care. And, we offer fantastic work/life balance with flexibility - including "Summer Friday" hours year round!!
Note: The statements herein are intended to describe the general nature and level of work being performed by employees, and are not to be construed as an exhaustive list of responsibilities, duties, and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.
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