Head of Growth Marketing

Role Details

Location: United States, Remote
Contract Duration: Full Time

About Us

Individually, our AI and Superhumans are best in class. Together, they’re game-changing.
Crescendo is the first AI-native contact center — combining the world’s smartest, auto-tuning AI with multilingual human experts to deliver performance-guaranteed customer experiences.

In a category full of hype and overpromise, we stand apart as the peak of CX performance: measurable, scalable, and proven. Our platform helps mid-market leaders and enterprise giants scale seamlessly across every channel with outcome-based pricing, rapid time-to-value, and enterprise-grade trust.

We don’t just sell software. We deliver results — guaranteed.

The Role

Crescendo is hiring a Head of Demand Generation & Growth Marketing to architect and scale a modern, account-centric demand engine that fuels predictable enterprise pipeline and revenue.

This is a senior, strategic role for a demand leader who understands that growth today is driven by signal, data enrichment, and orchestration—not volume. You will own the strategy, systems, and execution across Account-Based Marketing (ABM), growth marketing, lifecycle, and outbound-support motions, with a strong emphasis on data-powered targeting and personalization using modern tools like Clay.

You will run demand generation like a product: with clear hypotheses, fast iteration cycles, rigorous measurement, and durable systems that compound over time.

Your Mandate

• Build and scale Crescendo’s account-based demand engine
• Create predictable, high-quality pipeline for enterprise and strategic accounts
• Operationalize data-enriched, signal-driven demand generation
• Turn demand generation into a repeatable, compounding capability
  
  

What We Expect From You:

Demand Generation Strategy

• Own Crescendo’s end-to-end demand generation strategy with a strong bias toward ABM and precision targeting.
• Define ICPs, segmentation, account prioritization, and buying group strategies in partnership with Sales.
• Ensure demand efforts are aligned to revenue goals, territories, and account plans.

Account-Based Marketing (ABM)

• Design and scale ABM programs across named accounts, industries, and buying committees.
• Orchestrate multi-channel engagement (email, outbound-support motions, content, lifecycle, paid, events) at the account and buying-group level.
• Partner tightly with Sales to ensure seamless coordination between account strategy, messaging, and execution.
• Measure success based on account engagement, pipeline influence, and conversion, not vanity metrics.

Growth Marketing & Channel Execution

• Own and optimize demand channels including inbound, lifecycle, SEO/AEO, paid, and experimentation.
• Scale what works, sunset what doesn’t, and continuously test new approaches.
• Apply a systems mindset to campaign design—ensuring programs perform in production, not just in theory.

Data, Signal & Tooling (Including Clay)

• Leverage modern GTM tools (such as Clay) as a core component of Crescendo’s demand and ABM motion to:
  • Enrich accounts and contacts with firmographic, technographic, and intent data
  • Identify buying signals and prioritize outreach timing
  • Power highly personalized, account-specific messaging and prospecting at scale
• Partner with RevOps to integrate Clay-driven workflows into CRM, marketing automation, and outbound-support systems.
• Own attribution, funnel instrumentation, and reporting to clearly connect demand activity to pipeline and revenue.
• Ensure data is clean, trusted, and actively used to guide decisions.

Sales & Cross-Functional Partnership

• Partner deeply with Sales leadership to ensure demand translates into pipeline Sales trusts and can close.
• Incorporate rep and customer feedback into targeting, messaging, and program design.
• Align with Product and CX teams to ensure demand messaging reflects real customer outcomes and value.
  
  

Team & Operating Model

• Build, lead, and develop a high-performing demand generation and growth marketing team.
• Set clear ownership across ABM, channels, and tooling.
• Create a culture of experimentation, accountability, and continuous improvement.
  
  

What Success Looks Like

• Demand generation produces predictable, high-quality enterprise pipeline.
• ABM programs consistently influence priority accounts and buying groups.
• Clay-powered enrichment and signal workflows materially improve targeting, personalization, and conversion.
• Funnel performance and revenue impact is transparent, explainable, and improving quarter over quarter.
• Sales trusts demand because it consistently converts into real opportunities.

Ideal Background​​​

• 7–12+ years of experience in demand generation, growth marketing, or revenue-facing marketing roles at high-growth B2B technology companies.
• Deep expertise in Account-Based Marketing and modern demand generation.
• Hands-on experience using Clay or similar data enrichment / signal orchestration tools as part of an ABM or growth motion.
• Proven track record of owning pipeline outcomes—not just leads or MQLs.
• Strong experience partnering with Sales in enterprise or complex deal environments.
• Highly analytical and systems-oriented; comfortable diagnosing funnel performance and attribution issues.
• Fluent in modern demand, growth, and GTM tooling and analytics.
• Execution-driven leader who balances speed, rigor, and strategic thinking.
  
  

Why This Role Matters

• Crescendo doesn’t need more leads.
• It needs precision demand powered by real signals.
• This role owns the system that makes that happen.

Company Culture Is At Our Core

Core values give our work intention and our culture its edge. They’re the standards we hold for ourselves, our partners, and each other.

• Care for others: Empathy is a key driver. When people thrive, so does the mission.
• Embrace growth: Curiosity fuels progress. Take bold risks, sharpen your edge, go forward.
• Manifest trust: Trust is our currency. Earn it daily, protect it fiercely, and let it fuel what’s next.
• Take ownership: Bold choices with integrity at the core—that’s how impact lasts.
• Be humble: Humility opens the door to better ideas. Hear others, lift others, keep learning.

Crescendo is proud to be an equal-opportunity workplace. We value diversity, inclusion, equity, and belonging and these pillars are at the heart of how we work together. We are committed to providing equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, Veteran status, or any other applicable legally protected characteristics in the location in which the candidate is applying. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

We are committed to the inclusion of all individuals and will make reasonable accommodations for qualified individuals with disabilities in our job application process.  If you require assistance or accommodations to participate in the job application or interview process, please contact [email protected] .

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