Paid Search Specialist
- Develop, execute, and manage paid search campaigns across platforms such as Google Ads and Bing Ads to drive quality traffic and conversions
- Write compelling ad copy and test various messaging to improve click-through rates (CTR) and conversion rates
- Run A/B tests on ads, keywords, landing pages and extensions to continuously improve campaign performance
- Monitor campaign performance daily, analyze key metrics (e.g., CTR, conversion rates, cost per acquisition) and provide regular reports with actionable insights
- Regularly optimize campaigns to enhance performance, reduce costs and increase overall effectiveness
- 3+ years of experience managing paid search campaigns, with hands-on experience in online advertising platforms (ex. Google Ads, Meta Ads)
- Strong knowledge of paid search strategies, including keyword research, bid management and ad copy optimization
- Familiarity with Google Analytics, Google Tag Manager and other campaign tracking tools
- Ability to analyze data and derive actionable insights to improve campaign performance
- Strong attention to detail and the ability to manage multiple campaigns simultaneously
Sr. Marketing Recruiter
LaSalle Network
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