Brand Manager - Remote | WFH

Brand Manager - Goo Gone & BioKleen

About Us

We are a leading consumer goods company dedicated to developing high-quality products for specialty surfaces. Our well-known brands, including Goo Gone and BioKleen, are trusted by both consumers and professionals. We foster a collaborative, results-driven environment where innovation and passion fuel our growth. While our company has decades of experience, our most exciting growth is still ahead.

About the Role

We are looking for a Brand Manager to take ownership of Goo Gone and BioKleen—two dynamic and well-established brands. You will be responsible for driving growth, developing long-term strategies, and ensuring the brands meet their financial and market performance goals.

Goo Gone is the #1 brand in the adhesive remover category and our most recognized consumer brand.
BioKleen has been a pioneer in sustainable cleaning for over 30 years, with strong distribution in natural food stores.
In this role, you will act as the general manager of these brands, overseeing their P&L, marketing, innovation, and business strategy. You will collaborate with cross-functional teams and use data-driven insights to drive profitability, enhance brand visibility, and develop new product opportunities.

What You'll Do

Business & Brand Management

Own the P&L, ensuring profitability and achievement of annual financial targets.
Analyze sales and market data to identify trends, opportunities, and risks.
Lead cross-functional teams (Marketing, Sales, Finance, R&D, Operations) to align on brand strategies.
Drive project leadership and execution to achieve brand growth objectives.

Marketing & Communications

Develop and execute advertising, promotional, and media plans.
Enhance consumer-facing content and claims to highlight product benefits.
Manage packaging strategy and modifications to align with growth initiatives.
Conduct market research to gain insights and optimize brand positioning.

Innovation & New Product Development

Identify new product opportunities aligned with brand growth strategies.
Utilize consumer data and market trends to evaluate new categories and product extensions.
Define key innovation targets, including claims, pricing, and launch timelines.
Partner with innovation teams to bring new products to market.

Sales & Finance Collaboration

Align brand strategy with sales objectives to maximize market impact.
Develop compelling sales presentations and materials.
Define pricing strategies and ensure alignment across all channels.

What You Bring

Strong ability to analyze consumer and market data to identify opportunities.
Ability to manage multiple projects in a fast-paced environment.
Excellent communication and presentation skills (both verbal and written).
Proven ability to influence and collaborate with cross-functional teams.
Experience with P&L management and financial decision-making.
Knowledge of market research techniques and their application in brand growth.
Strong project management and organizational skills.

Qualifications

4+ years of experience in brand or product management in a consumer goods (CPG) environment.
Bachelor's degree required; MBA preferred.
Experience developing and executing growth strategies.
Experience managing P&L and financial targets.
Strong track record in consumer marketing, sales strategy, and innovation.

Compensation & Benefits

Salary Range: $92,600 - $135,000 (based on experience, skills, and location).

What We Offer:

Flexible work options (remote, hybrid, onsite).
Generous paid time off.
Bonus incentives & 401K match.
Comprehensive health benefits (medical, dental, vision).
Pet insurance.
Annual fitness stipend.
Employee discounts on all products.
Summer hours.
LinkedIn Learning membership for continuous professional growth.

We are an equal opportunity employer and celebrate diversity. All qualified applicants will receive consideration for employment without regard to race, gender, age, disability, or any other protected status.
Employment Type: Full-Time
Salary: $ 92,600.00 135,000.00 Per Year