Growth Marketing and Content Strategist

Job Description

Job Description

Growth Marketing and Content StrategistBaethke PlumbingChicago, IL | Full-TimeSalary: $48,000-$75,000 annually, based on experienceShape the Future of Marketing with AI, Content, and Digital StrategyMarketing is changing rapidly, and we're looking for someone excited to help lead that evolution.Baethke Plumbing is seeking a Growth Marketing and Content Strategist to help expand our digital presence, strengthen our brand, and generate qualified leads through innovative marketing strategies. This role combines content marketing, SEO, AI-powered workflows, digital advertising, analytics, and creative storytelling to support continued business growth.If you're equally comfortable writing compelling content, analyzing campaign performance, experimenting with AI tools, and developing new marketing ideas, this is an opportunity to make a measurable impact while continuing to grow your career.You'll work directly with company leadership to develop marketing initiatives that increase visibility, improve customer engagement, and generate new business across multiple digital channels.Why You'll Love Working HereWork with emerging AI technologies that are transforming digital marketingInfluence company strategy and business growthA wide variety of marketing projects that keep every day differentLeadership that encourages creativity and innovationOpportunity to experiment with new platforms and marketing technologiesCollaborative environment where ideas are valuedLong-term career growth and professional developmentCompensation & Benefits$48,000-$75,000 annual salary based on experienceComprehensive benefits packagePaid holidays and paid time offProfessional development and continuing educationCareer advancement opportunitiesCollaborative and supportive workplaceAccess to modern AI and digital marketing platformsWhat You'll DoIn this role, you will develop and execute integrated digital marketing campaigns that increase brand awareness, generate qualified leads, and support overall business growth. You'll create engaging content for websites, blogs, landing pages, email campaigns, social media, case studies, and other customer-facing communications while managing the company's editorial calendar and content production schedule. You'll optimize website performance through SEO, Generative Engine Optimization (GEO), and AI search strategies, leveraging tools such as ChatGPT, Claude, and other emerging AI platforms to improve content creation, research, workflow efficiency, and campaign execution. You'll also plan and optimize email marketing, organic social media, paid advertising, and lead generation initiatives while monitoring website traffic, campaign performance, conversion rates, and other key marketing metrics to identify opportunities for continuous improvement. Working closely with company leadership, you'll help shape brand messaging, research emerging marketing trends and AI technologies, and recommend innovative strategies that strengthen customer acquisition, improve engagement, and maximize marketing return on investment.What We're Looking ForThree or more years of experience in digital marketing, content marketing, communications, or growth marketingExceptional writing and editing skills with the ability to adapt messaging for different audiencesStrong understanding of SEO, content strategy, email marketing, social media, and lead generationExperience using AI platforms such as ChatGPT, Claude, Gemini, or similar tools within marketing workflowsFamiliarity with Generative Engine Optimization (GEO) and AI search best practicesStrong analytical skills with experience measuring campaign performance and ROIExcellent organizational skills with the ability to manage multiple projects simultaneouslyCreative problem solver who enjoys testing new ideas and improving resultsPreferred QualificationsA bachelor's degree in Marketing, Communications, Journalism, Business, or a related field is preferred. Ideal candidates will have experience working with marketing platforms such as WordPress, HubSpot, Google Analytics, Google Search Console, SEMrush, Ahrefs, Canva, Adobe Creative Suite, or similar tools. Experience managing paid advertising campaigns through Google Ads, Meta Ads, LinkedIn Ads, or other digital advertising platforms is highly valued. Additional experience with graphic design, photography, video production, or multimedia content creation is a plus. Candidates with a background in home services, construction, skilled trades, or other service-based industries will be well-positioned for success, as will those with an understanding of customer journey mapping, demand generation, and marketing automation strategies.About Baethke PlumbingFor decades, Baethke Plumbing has earned the trust of homeowners and businesses by delivering exceptional plumbing services backed by integrity, professionalism, and outstanding customer care. As we continue to invest in technology and innovation, we're looking for marketing professionals who want to help shape the future of how we connect with customers.If you're passionate about AI-powered marketing, digital growth, compelling content, and driving measurable business results, we'd love to hear from you.Please apply online. No phone calls, please.