Multi-Brand Marketing Coordinator / Marketing Manager
Company Overview:
We are a growing company managing multiple brands across lighting, consumer products, and e-commerce markets. We are seeking a creative, organized, and results-driven marketing professional to lead and coordinate marketing efforts across several brands from our office location.
Position Summary:
The Multi-Brand Marketing Coordinator / Manager will be responsible for planning, executing, and optimizing marketing activities for multiple brands. This role requires strong project management skills, creativity, attention to detail, and the ability to switch between different brand voices, products, and audiences.
Requirements
Key Responsibilities:
- Manage day-to-day marketing activities for multiple brands under one company.
- Develop and execute marketing campaigns across digital, print, email, and social media channels.
- Maintain consistent brand identity, messaging, and visual standards for each brand.
- Coordinate website updates, product launches, promotions, and content creation.
- Create marketing materials including brochures, presentations, ads, email campaigns, and social media posts.
- Manage social media accounts, posting schedules, and engagement.
- Work with sales teams to create lead generation campaigns and support business growth.
- Monitor campaign performance, website traffic, and ROI; provide reports and recommendations.
- Coordinate with outside vendors such as designers, photographers, developers, and printers.
- Assist with trade shows, events, product photography, and in-office brand initiatives.
- Organize marketing assets, product data, and brand content libraries.
- Research competitors, market trends, and customer insights.
Qualifications:
- Bachelor’s degree in Marketing, Business, Communications, or related field preferred.
- 7+ years of marketing experience (multi-brand or agency experience is a plus).
- Strong understanding of digital marketing, email marketing, and social media platforms.
- Experience with tools such as Canva, Adobe Creative Suite, Mailchimp, HubSpot, Shopify, WordPress, or similar platforms.
- Excellent writing, communication, and organizational skills.
- Ability to manage multiple projects and deadlines simultaneously.
- Strong attention to detail and problem-solving skills.
- Photography, video editing, or graphic design experience is a plus.
- Must be comfortable working in-office and collaborating with multiple departments.
Benefits
Competitive salary based on experience
Growth opportunities within a multi-brand company
Hands-on involvement in exciting product launches and brand development
Collaborative and entrepreneurial work environment
Paid time off and benefits (if applicable)
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