Specialist, Campaign Marketing

Job Title - Specialist, Campaign Marketing

Professional Learning for North America

Description

You’ll have the opportunity to shape and execute strategic marketing campaigns for Pearson’s professional learning portfolio, working closely with product, sales, and senior stakeholders to deliver measurable business impact. This role aligns with "Campaign Marketing Manager" or "Marketing Manager".

Why Pearson?

We are the world’s learning company with more than 17,000 employees operating in 70 countries. We combine world-class educational content and assessment, powered by services and technology, to enable more effective teaching and personalized learning at scale. We believe that wherever learning flourishes so do people.

This position will be instrumental to the success of Pearson’s professional learning and paid training initiatives across North America. The role partners closely with the Clinical Core Markets and School Assessment marketing teams to execute high-impact training strategies that deliver meaningful customer value and drive revenue growth.

As a critical contributor to Pearson’s global training vision, this role helps strengthen regional alignment, identify new growth opportunities, and create a more connected and consistent professional learning experience for customers.

We are seeking a strategic, self-starting marketer who can create, execute, and optimize integrated marketing plans in support of professional learning offerings. This role requires the ability to manage multiple complex initiatives, collaborate effectively with cross-functional stakeholders, and translate insights into measurable business outcomes. Success in this role depends on agility, strong prioritization, and comfort navigating a dynamic, evolving environment.

The position works closely with cross-functional teams and senior leaders across marketing, sales, and product management to drive impact, ensure alignment, and support revenue-focused professional learning objectives.

Core Competencies

• Strategic problem solving
• Effective planning, project management and prioritization
• Strong communication and presentation skills
• Exceptional cross-team collaboration
• Data-driven decision-making

Qualifications

• Minimum 5 years marketing experience
• Proven success in launching new products/solutions with integrated marketing plans
• Experience in K-12 Education or Healthcare market preferred
• Experience with professional learning, onboarding, and upselling through buyer's journey is a plus.
• Expertise in digital marketing campaign development
• Proficiency with project management systems (Wrike preferred)
• Excellent verbal and written communication skills
• Strong problem-solving and decision-making abilities
• Bilingual skills are a plus
• Bachelor’s degree in a related field

Responsibilities Include But Are Not Limited To

• 50% Strategic Campaign Marketing Planning
• Create, implement, and monitor digital platform marketing plans, campaign plan & budget for product and campaign launches
• Adapt value proposition and positioning for new products/solutions (messaging framework, visual identity, and brand strategy)
• Collaborate with product and sales teams to maximize campaign effectiveness
• Drive lead and revenue generation through targeted marketing programs
• Analyze market trends and recommend growth strategies
• Segment and target customers for campaigns
• Monitor key metrics and provide actionable insights
• Utilize marketing automation, CRM, and analytics platforms (Google Analytics 4, Tableau, Salesforce)
• Support experiential marketing efforts for virtual and in-person events related to digital platforms
• 35% Creative Execution of Campaign Deliverables
• Develop and drive creative production of digital platform marketing materials, including such items as digital assets, product collateral, sales enablement tools, social media messaging, case studies/success stories, thought leadership content, and all assets of assigned campaigns
• Project execution: Daily utilization of Wrike project management system to initiate and manage marketing campaigns from conception to launch, including drafting creative briefs, assigning tasks and setting deadlines, providing creative direction and feedback
• Work with the Creative Services team, freelancers, internal subject matter experts, and other vendors as needed to develop approved campaign marketing materials
• Develop an appropriate variety of campaign assets to be used in direct marketing and field sales, including international teams, to drive demand via targeted campaigns
• 10% Relationship Management and Brand Ambassador
• Foster relationships with internal teams and external partners
• Serve as the primary marketing contact for assigned markets and domains
• 5% Other Duties as Assigned

Compensation

Compensation at Pearson is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific location. As required by the California, Colorado, Hawaii, Illinois, Maryland, Minnesota, New Jersey, New York State, New York City, Vermont, Washington State, and Washington DC laws, the pay range for this position is as follows:

The minimum full-time salary range is between $70,000 – $90,000.

This position is eligible to participate in an annual incentive program, and information on benefits offered is here.

How To Apply

Interested candidates are invited to submit their resume and a cover letter outlining their qualifications and experience to

Pearson is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Application Deadline

Applications will be accepted through Mar.6th, 2026 . This window may be extended depending on business needs.

Who We Are

At Pearson, our purpose is simple: to help people realize the life they imagine through learning. We believe that every learning opportunity is a chance for a personal breakthrough. We are the world's lifelong learning company. For us, learning isn't just what we do. It's who we are. To learn more: We are Pearson.

Pearson is an Equal Opportunity Employer and a member of E-Verify. Employment decisions are based on qualifications, merit and business need. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status or any other group protected by law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.

If you are an individual with a disability and are unable or limited in your ability to use or access our career site as a result of your disability, you may request reasonable accommodations by emailing [email protected].

Job: Marketing

Job Family: GO TO MARKET

Organization: Corporate Marketing & Communications

Schedule: FULL_TIME

Workplace Type: Remote

Req ID: 22304

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