Small and business marketing manager

More than 10 million small business advertisers use Meta technologies to connect with customers. In this role on our Global Scaled Business Marketing team, you will play a key part educating, empowering, and driving demand across our small and medium business customers. We are looking for a marketing professional to lead the strategy and execution of scaled marketing content for our small business audience.You will be responsible for developing marketing materials that help businesses adopt and successfully use the right solutions to grow their business. Your content will be served across digital experiences, like email, ads, video, web, in-product, and more.

Small And Medium Business Marketing Manager Responsibilities:

• Planning, executing, and scaling marketing campaigns to drive program demand and adoption of Meta best practices among target audiences
• Create and optimize content for scaled marketing efforts that drive awareness, consideration, and customer conversion across channels (emails, ads, web pages, videos, etc.)
• Evaluate audience and product insights to craft compelling go-to-market initiatives across scaled channels
• Build partnerships with multiple internal teams including channel marketing, sales, data science, and analytics teams to develop strategies that increase the efficiency and effectiveness of marketing campaigns
• Identify effective marketing strategies and customer journeys based on specific acquisition, adoption or retention goals
• Partner with growth marketing and product marketing teams to identify, prioritize and develop consistent positioning and messaging
• Design and implement test plans to measure the effectiveness of marketing campaigns and AI initiatives, providing insights to inform future optimization
• Work with copywriters, designers and web developers to build marketing content
• Measure campaign initiatives and understand what makes content successful to iterate on those learnings
  
  

Minimum Qualifications:

• 5+ years of experience within demand generation or growth marketing, content and digital marketing, brand management, partner marketing, content strategy or a related field
• Experience with online advertising industry and/or small and medium businesses
• Experience with developing and implementing content best practices across channels
• Experience creating content for paid online media
• Experience copywriting for different online mediums
• Experience working in a highly cross-functional, global organization
  
  

Preferred Qualifications:

• BA/BS degree
• Experience with advertising goals, challenges and needs
• Experience thinking strategically through complex marketing projects, and translating complex concepts into easy to understand ideas
• Analytical and problem-solving experience, and experience adapting marketing materials based on data and insights
• Project management and communication experience
• Experience using Meta Business products (advertising objectives and ad types, mobile-friendly creative, Meta Pixel, etc.)
• Experience with lifecycle marketing, including acquiring new customers, retaining or upselling existing customers, and driving key actions through marketing collateral
  
  

About Meta:

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [email protected].

$96,000/year to $143,000/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.