Brand Director

LaSalle Network has partnered with a disruptive, venture-backed B2B tech startup in downtown Chicago in hiring a Brand Director !

This organization is building a first-of-its-kind, category-defining technology that will transform how companies mitigate risk. They are scaling rapidly, and are preparing for a major market launch. We are seeking a visionary yet hands-on Brand Director to help define, build, and launch this brand from the ground up.

This is not a traditional marketing environment — it’s fast-moving, founder-led, highly creative, and deeply technical. The ideal Brand Director candidate is energized by ambiguity, thrives in high-intensity environments, and excels at building brands, identities, and product narratives in real time.

Brand Director Responsibilities

• Define and build the full brand identity, architecture, and narrative for a disruptive B2B technology product

• Develop brand strategy, positioning, messaging, and guidelines from scratch

• Partner directly with the CEO and VP of Marketing to shape brand vision, creative direction, and go-to-market storytelling

• Lead end-to-end brand and product launches, from concept to execution, across digital, experiential, and integrated channels

• Build a cohesive brand experience across web, digital content, product, and marketing assets

• Translate complex technical concepts into compelling, accessible brand stories

• Drive creative quality, push innovation, and ensure consistency across all touchpoints

• Collaborate closely with cross-functional teams — product, engineering, creative, and leadership — in a fast-paced, evolving environment

• Use research, insights, and competitive analysis to support strategic decisions and defend creative direction

• Operate with a startup mentality: roll up your sleeves, move quickly, iterate fast, and help build processes as the company scales

Brand Director Requirements

• 7+ years of experience in brand strategy, brand design, creative direction, or integrated marketing

• Proven experience building or redefining brands, ideally in tech, SaaS, or a fast-paced startup environment

• Strong portfolio demonstrating brand development, narrative building, and end-to-end launch work

• Comfortable working directly with founders and executive leadership

• Ability to thrive in an unstructured, high-growth environment with evolving priorities

• Strong storytelling, communication, and strategic thinking skills

• Ability to balance big-picture vision with hands-on execution

• Experience guiding both B2B and B2C brand initiatives is a plus

This is a once-in-a-lifetime opportunity to join a disruptive company and help build a product that will change the technical landscape as we know it today. If interested, and qualify per the above, pleas apply to this Brand Director role today! We look forward to reviewing your application.

Salary: $180,000 – $220,000 base. Medical, dental, and vision are offered, along with 2 weeks of PTO.

Please note candidates must be comfortable working long hours, fully onsite, during major build and launch periods in order to be considered for this role.

Lizzy Bann
Principal, Marketing Recruiting
LaSalle Network

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