Email Marketing Automation Specialist
- Create and manage email marketing nurture and drip campaigns using marketing automation (Pardot) and CRM (Salesforce)
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs
- Plan, execute and measure with testing and experimentation to optimize programs
- Collaborate with internal teams to create effective and optimized user experiences
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints Requirements
- BS degree in marketing or related field
- 1-2 years digital marketing experience in email/automation systems
- Strong analytical and communication skills
- Detail oriented individual with strong organization skills
- Ability to adapt to a face paced high growth company's changing needs
- Knowledge of Excel and marketing automation software (Pardot knowledge a plus)
- Familiarity with HTML/CSS and Javascript a plus
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