Brand manager

Brand Manager – UNDONE & Thomas Henry

Chicago or New York

At UNDONE and Thomas Henry , we believe that every great drink starts with bold ideas and passionate people. Our secret recipe? A splash of creativity, a twist of strategy, and a generous pour of free spirit.

Since 2010, Thomas Henry has stood for premium mixers and modern bar culture . Crafted with renowned bartenders, our range – from classics like Tonic Water and Ginger Beer to innovations like Cherry Blossom Tonic and Mango Soda – is made to elevate every cocktail experience.

UNDONE , founded in 2018, is shaking up the world of mindful drinking. We’ve pioneered the alcohol-free spirits category, creating sophisticated alternatives made from real spirits and wines, dealcoholized through a unique patented process to preserve authentic flavor.

Together, UNDONE and Thomas Henry are redefining the way people drink — whether they choose to drink alcohol or not. And now, as we continue our rapid U.S. expansion, we’re looking for a Brand Manager to bring our stories to life across North America.

What You’ll Do:

As Brand Manager , you’ll be the steward of both brands’ identities — translating our European heritage, innovation, and modern bar culture into compelling strategies, campaigns, and activations that resonate with U.S. consumers and trade.

Brand Strategy & Positioning

• Lead the development and execution of annual brand plans for UNDONE and Thomas Henry in the U.S.
• Adapt global brand positioning to the U.S. market, ensuring consistency and cultural relevance.
• Analyze brand performance, market trends, and consumer insights to identify opportunities for growth and innovation.
  
  

Marketing & Communications

• Drive 360° brand campaigns — from creative concept to execution across digital, PR, events, and partnerships.
• Develop compelling brand content, working closely with agencies, influencers, and creative partners.
• Oversee social media and digital strategy to engage trade and consumers authentically.
  
  

Trade & Consumer Activation

• Partner with Market Managers to plan and execute high-impact trade events, sponsorships, and tastings.
• Create toolkits and materials to support on- and off-premise marketing, distributor education, and retail visibility.
• Work closely with the commercial team to align marketing programs with sales objectives and KPIs.
  
  

Innovation & Product Development

• Support the launch of new products and limited editions, from concept to market rollout.
• Collaborate with global teams on packaging, positioning, and storytelling for new innovations.
  
  

Budget & Performance Management

• Manage the U.S. brand marketing budget effectively, balancing creativity with commercial impact.
• Measure campaign performance and ROI, reporting on key metrics like awareness, trial, and market share.
  
  

Who You Are:

• A passionate brand builder with 4–6 years of experience in brand management, ideally in premium beverages, spirits, or CPG.
• Equally strategic and creative — able to think big while managing day-to-day execution with precision.
• Curious and culturally aware, with a pulse on cocktail trends, the mindful drinking movement, and hospitality culture.
• Entrepreneurial, proactive, and excited by the challenge of shaping emerging brands in a fast-moving category.
• A natural collaborator who thrives in cross-functional teams and can build relationships with distributors, agencies, and partners.
  
  

What You Bring:

• Bachelor’s degree in Marketing, Business, or a related field (MBA preferred).
• Proven success developing and executing consumer or trade marketing programs.
• Strong project management and organizational skills.
• Excellent communication and presentation abilities.
• Proficiency with digital and social media platforms; comfort interpreting analytics and insights.
• Willingness to travel occasionally for events, market visits, and national meetings.
  
  

WHY JOIN US:

This is a rare opportunity to build two dynamic, forward-thinking beverage brands from the ground up in one of the most exciting growth markets in the world. You’ll have the freedom to create, the trust to lead, and the support of a global team that values innovation, authenticity, and community.

If you’re ready to blend strategy with spirit — and raise the bar for modern drinking culture — we’d love to hear from you.

Apply now and help us mix what’s next.

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Location: Chicago or New York, USA
Position: Full-time
Start Date: November 2025
Your Contact: [email protected]