Content designer

Creates, develops, and executes a brand content strategy taking into account the customer journey and intended customer experience. Contributes to the planning, development and management of content and produces content guidelines, assessments, models, plans, architecture and frameworks. Monitors the target audience's needs and ensures content for various digital experiences, social media campaigns, surveys, etc. is usable, well-structured, easily found and aligned with organization brand and style guidelines. Applies knowledge digital properties and platforms to recommend, design and optimize content structure.

• Defines and develops key brand messages for content.

• Ensures that appropriate content is shown to a user in the right place and in the best format.

• Creates and communicates a content value proposition.

• Establishes content workflow, management and governance.

• Creates and disseminates content standards documents, such as style, tone of voice, and accessibility guidelines.

• Prioritizes, plans, delivers, and maintains content for multiple channels and audiences.

• Carries out user research and usability testing.

• Creates content models and gives recommendations for taxonomy and metadata.

• Uses analytics tools to monitor content traffic, engagement, leads and conversions after content is published.

• Optimizes content in-line with SEO best practices, carries out keyword research.

• Focus is primarily on business/group within BMO; may have broader, enterprise-wide focus.

• Provides specialized consulting, analytical and technical support.

• Exercises judgment to identify, diagnose, and solve problems within given rules.

• Works independently and regularly handles non-routine situations.

• Broader work or accountabilities may be assigned as needed.

Qualifications:

Foundational level of proficiency:

• Information Architecture.

• Stakeholder management.

Intermediate level of proficiency:

• ?Agile Delivery and Development?.

• Design Thinking?.

• Video Production.

• Digital Fluency.

• Verbal & written communication skills.

• Collaboration & team skills.

• Analytical and problem solving skills.

• Data driven decision making.

Advanced level of proficiency:

• Technology Graphic Tools?.

• ?Technical Writing/Documentation?.

• Illustration?.

• Data Visualization?.

• Imaging Tools?.

• Media Content and Graphic Designs?.

• Multimedia Technologies?.

• Writing / Editing.

• Storytelling?.

• Typically between 5 - 7 years of relevant experience and post-secondary degree in related field of study or an equivalent combination of education and experience.

• Deep knowledge and technical proficiency gained through extensive education and business experience.

Salary:

$88,800.00 - $165,600.00

Pay Type:

Salaried

The above represents BMO Financial Group's pay range and type.

Salaries will vary based on factors such as location, skills, experience, education, and qualifications for the role, and may include a commission structure. Salaries for part-time roles will be pro-rated based on number of hours regularly worked. For commission roles, the salary listed above represents BMO Financial Group's expected target for the first year in this position.

BMO Financial Group's total compensation package will vary based on the pay type of the position and may include performance-based incentives, discretionary bonuses, as well as other perks and rewards. BMO also offers health insurance, tuition reimbursement, accident and life insurance, and retirement savings plans. To view more details of our benefits, please visit:

About Us

At BMO we are driven by a shared Purpose: Boldly Grow the Good in business and life. It calls on us to create lasting, positive change for our customers, our communities and our people. By working together, innovating and pushing boundaries, we transform lives and businesses, and power economic growth around the world.

As a member of the BMO team you are valued, respected and heard, and you have more ways to grow and make an impact. We strive to help you make an impact from day one - for yourself and our customers. We'll support you with the tools and resources you need to reach new milestones, as you help our customers reach theirs. From in-depth training and coaching, to manager support and network-building opportunities, we'll help you gain valuable experience, and broaden your skillset.

To find out more visit us at

BMO is proud to be an equal employment opportunity employer. We evaluate applicants without regard to race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or any other legally protected characteristics. We also consider applicants with criminal histories, consistent with applicable federal, state and local law.

BMO is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please send an e-mail to [email protected] and let us know the nature of your request and your contact information.

Note to Recruiters: BMO does not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to BMO, directly or indirectly, will be considered BMO property. BMO will not pay a fee for any placement resulting from the receipt of an unsolicited resume. A recruiting agency must first have a valid, written and fully executed agency agreement contract for service to submit resumes.