Senior Manager - Brand Marketing - Remote

Senior Manager, Brand Marketing
Location: Naperville, IL (Hybrid: In-office T-Th, Remote M&F)

Who We Are

We are a people-first, customer-centric organization dedicated to making homeownership stress-free and more enjoyable. Our mission is to provide reliable home solutions that help homeowners navigate unexpected repairs, reduce costs, and maintain peace of mind. With over 1.7 million customers across the U.S., we specialize in home protection plans that cover essential systems inside and outside the home—from plumbing and HVAC to electrical lines and appliances.

We primarily operate through a B2B2C model, partnering with utility companies and municipalities to bring our services to homeowners. Our focus is on delivering exceptional service, ensuring that when homeowners need support, we're there to help.

At our core, we believe in fostering an inclusive and supportive workplace where employees, customers, and partners feel valued and respected. As an equal opportunity employer, we are committed to diversity and creating a culture where everyone can thrive.

About the Role

We're looking for a Senior Manager, Brand Marketing to play a key role in shaping and strengthening our brand presence across customers, partners, employees, and service providers. Reporting to the Head of Brand Marketing, this position will drive strategic marketing initiatives, brand reputation management, and key brand-building efforts to enhance visibility and engagement.

As a key collaborator, you'll work closely with internal teams and external agencies to ensure brand consistency across all channels while helping to develop impactful marketing materials and campaigns. This role offers a balance of strategic thinking and hands-on execution, making it ideal for someone who thrives in both planning and implementation.

What You'll Do

Brand Strategy & Activation

Support the development and execution of brand strategy across multiple audiences, including customers, partners, employees, and service providers.
Ensure consistent brand positioning and messaging across all marketing channels.
Enhance the customer journey by integrating branding at key touchpoints, such as enrollment, account management, and claims.
Assist in developing brand guidelines for the company's portfolio of brands.
Collaborate with marketing, product, and customer experience teams to align brand strategy with overall business goals.

Brand Reputation & Public Relations

Manage the brand's presence on review platforms like Google, Trustpilot, and Yelp to improve ratings and customer sentiment.
Assist in crisis communication efforts and brand reputation initiatives in collaboration with internal teams and PR agencies.
Support media outreach and thought leadership efforts to increase brand visibility.

Marketing Execution & Creative Development

Partner with creative agencies to develop compelling brand assets that align with brand strategy.
Support the creation of B2B and B2B2C marketing materials, including partner collateral, customer testimonials, and co-branded assets.
Ensure that all marketing campaigns reflect brand messaging and business objectives.
Help manage the brand marketing budget and track ROI on brand initiatives.

Cross-Functional Collaboration & Digital Engagement

Work with HR and social media marketing teams to strengthen the company's LinkedIn presence and employer brand.
Collaborate with internal teams to ensure consistency in internal communications and executive brand-building efforts.
Support customer segmentation and persona development to refine brand messaging and improve marketing effectiveness.

What You Bring

Qualifications & Experience

6+ years of experience in brand marketing, preferably in a B2B2C or subscription-based business.
Strong understanding of brand management principles, customer segmentation, and performance-driven marketing.
Experience working with PR and creative agencies to drive brand awareness and reputation.
Ability to balance strategic thinking with hands-on execution, managing multiple projects simultaneously.
Strong analytical and communication skills with a results-driven mindset.
Experience in membership, insurance, or home services marketing is a plus.
Prior experience in B2B2C marketing and partner collaboration is highly desirable.

Technical Skills

Proficiency in Microsoft and Google Suites, marketing analytics tools, and creative platforms like Figma.

Education

Bachelor's degree or equivalent work experience required.

Compensation & Benefits

We offer a competitive total rewards package that includes:

Base Salary: $115,000 - $165,000 per year (based on experience, skills, and qualifications).
Annual performance-based bonus, sales incentives, or commission potential.
Comprehensive health coverage (medical, dental, and vision).
401(k) with a 4% company match and an additional 5.25% retirement contribution.
Generous paid time off to support work-life balance.
Education assistance program to support your professional growth.
FSA/HSA options for flexible healthcare and dependent care spending.
Employee wellness resources including health, legal, and financial support programs.
Engaging company culture with monthly town halls, employee recognition programs, and Employee Business Resource Groups (EBRGs).

Key Competencies for Success

Directing Others - Clearly communicates expectations and provides direction.
Problem-Solving - Uses logic and analysis to find effective solutions.
Strategic Agility - Thinks ahead, anticipates trends, and develops competitive strategies.
Action-Oriented - Takes initiative and drives projects forward.
Organizational Agility - Understands company culture and how to navigate internal networks.

Ready to Join Us?

If you're passionate about branding and marketing and want to make a real impact, we'd love to hear from you! Apply today and become part of a dynamic team dedicated to making homeownership easier and more rewarding.
Employment Type: Full-Time
Salary: $ 115,000.00 165,000.00 Per Year