Technical Content / Product Marketing (Video Creation) POST NUMBER: 484504

Technical Content / Product Marketing (Video Creation)
DETAILS
Location : Remote
Position Type : 3M Contract
Hourly / Salary : to $70W2 (based on experience level)

JOB SUMMARY
Vaco is currently seeking a Technical Content / Product Marketing Consultant for a 3M contract opportunity that is remote. The Technical Content / Product Marketing Consultant will own the technical content strategy and product narrative, translating complex platform capabilities into clear, compelling messaging that connects technical differentiation to business value. Working closely with Product, Engineering, and Leadership teams, the Technical Content / Product Marketing Consultant will create repeatable content across videos, articles, presentations, and communication standards that resonate with both technical and business audiences. The Technical Content / Product Marketing Consultant will operate at the intersection of Product Marketing, Technical Writing, Content Strategy, and Platform Storytelling, requiring a strong understanding of complex platform architectures, the ability to position enterprise technology, develop business-first messaging, and communicate sophisticated technical concepts without sacrificing technical credibility.

• Product Narrative / Brand Alignment – Developing Enterprise Product Messaging Frameworks Supporting Internal Adoption / External Market Positioning | Aligning with Brand Standards / Marketing Guidelines
• Content Strategy / Editorial Planning – Managing Editorial Calendars Supporting Articles / Videos / Feature Spotlights / Product Launch Communications / User Adoption Initiatives
• Technical Messaging / Business Value Translation – Translating Complex Platform Capabilities into Clear Business Value / End-User Outcomes / Enterprise Benefits
• Product Storytelling / Audience-Based Messaging – Creating Business-Focused Narratives for Executive Leadership / Technical Teams / Product Organizations / Customer-Facing Stakeholders / End Users
• Cross-Functional Collaboration / Story Discovery – Partnering with Product / Engineering / UX / Business Leadership to Capture Platform Capabilities / Product Enhancements / Technical Innovations / Strategic Initiatives
• Technical Content Development – Producing Product Launch Content / Platform Overviews / Architecture Documentation / Governance Content / Training Materials / Internal Communications
• Content Standardization / Messaging Standards – Establishing Communication Standards Supporting Naming Conventions / Messaging Frameworks / Visual Assets / Proof Points / Tone Consistency / Reusable Content Templates
• Platform Modernization / Feature Adoption – Developing Content Communicating Platform Migration Strategies / Advanced Platform Capabilities / Reusability / Scalability / Product Adoption
• Business Value Positioning – Building Evidence-Driven Content Connecting Platform Capabilities / Technical Enhancements / Business Outcomes / Productivity Gains / Operational Improvements
• Product Communications – Transforming Product Roadmaps / Feature Releases into Meaningful Product Updates / Customer Education / Demonstration Narratives / Launch Storytelling
• Messaging Governance / Competitive Positioning – Maintaining Consistent Messaging Across Governance / Observability / Automation / Platform Ownership / Scalability while Positioning Platform Differentiation Against Alternative Technologies / Industry Approaches
• AI-Assisted Content Creation – Leveraging AI Productivity Tools to Accelerate Technical Content Development / Website Content Updates / Communication Materials

JOB REQUIREMENTS

• Technical Product Marketing – Developing Product Positioning / Platform Messaging / Go-to-Market Content for Enterprise Platforms / Developer Tools / Complex B2B Software | Startup / 0-to-1 Product Environments
• Technical Content Development – Creating Articles / Videos / Product Demonstrations / Launch Content / Platform Documentation / Executive Presentations | Technical / Business Audiences
• Video Content Creation (required) – Producing Product Videos / Demonstration Scripts / Technical Walkthroughs / Educational Content | Supporting Product Launches / Customer Adoption / Platform Awareness
• Platform Technology – Understanding APIs / Orchestration / Runtime / Governance / Observability / Identity Concepts | Translating Complex Technical Architectures into Business Value
• Product Storytelling – Converting Technical Differentiation into Clear User Benefits / Business Outcomes / Customer-Focused Messaging
• Content Strategy / Editorial Planning – Building Editorial Calendars / Messaging Frameworks / Content Standards / Launch Playbooks from the Ground Up
• Stakeholder Collaboration – Interviewing Product Managers / Engineers / Technical Leaders to Capture Product Capabilities / Platform Enhancements / Strategic Initiatives
• Messaging Standards / Governance – Developing Repeatable Communication Standards / Content Templates / Product Messaging Frameworks | Consistent Cross-Platform Communications
• Content Creation / Execution – Developing Strategic Product Narratives while Producing Hands-On Marketing / Technical Content Deliverables
• Customer Value Messaging – Leveraging Customer Outcomes / Demonstrations / Proof Points to Showcase Platform Capabilities / Business Impact
• Startup Environment – Thriving in Fast-Paced / Ambiguous / High-Growth Organizations | Ownership / Adaptability / Rapid Iteration
• AI Platform Product Marketing – Developing Product Messaging for Enterprise AI Platforms Supporting Governed Agent Execution / Reusable Agent Capabilities / Agent Migration / Platform Governance / Observability / Identity-Based Access / Enterprise Scale | Translating Complex AI Platform Capabilities into Clear Business Value / Customer Outcomes
• AI-Enabled Content Development – Leveraging AI Tools to Improve Content Quality / Research / Productivity | Maintaining Technical Accuracy and Editorial Standards