Communications and Engagement Lead

Role Value Proposition:

The National Accounts Communication and Engagement Lead (CEL) serves as a communication and enrollment expert and is responsible for the end-to-end employer strategy to drive employee engagement.

The National Accounts CEL is responsible for partnering with the assigned sales team to drive growth of MetLife's benefits product portfolio helping to achieve plan of over $450M in re-enrollment premium. As a key member of the account team the CEL will strategically analyze customer data (eligible, participant, engagement, lapse, utilization) to develop enrollment/communications strategies to drive employee education, engagement, and retention.

National Accounts CELs provide dedicated pre-and post-sale strategic guidance during the acquisition of new business. This includes managing RFP responses related to employee engagement/communications, participate in finalist planning and meetings, and manage/deploy communications strategy for all implementations.

National Account CEL will have to develop strong partnerships with various internal organizations, including; Sales, Product COE, Distribution Development, Voluntary Specialist Director, and Marketing, to provide day-to-day support of MetLife's benefits products to sales partners and/or cross-organization projects.

Key Responsibilities:

• Build new, and maintain existing, relationships with sales partners to increase revenue by driving employee engagement, retention, utilization, and participant growth.

• Advise sales teams and employer/customers on our communication capabilities, solutions/tools, and enrollment strategies.

• Manage and maintain re-enrollment sales pipeline.

• Analyzing plan-specific materials to develop knowledge of each employer/customer product/plan details.

• Analyze and report on successes/opportunities based on identified goals following execution of communications.

• Leverage analytics to develop customer specific end to end communication strategies for in force customers. Strategies that will enhance the employee experience, not only during open enrollment but also throughout the year - driving awareness, education, utilization and improving retention.

• Beginning at the RFP/Proposal Stage Develop customer specific end to end enrollment/communication strategies - multi-year end to end communication/education strategy beginning at initial implementation and include ongoing education, utilization and retention strategies.

• Leveraging consultative techniques to engage with employers regarding communication strategies.

• Ability to understand the employer/customer long term direction by balancing employer/customer needs with focus on retention, enrollment, and utilization by proposing solutions that exceed employer/customer needs.

• Navigating the complexities of operational processes and tools to deploy communications.

• Ensuring employer/customer satisfaction through the seamless execution and delivery of effective communications strategies based upon employer/employee needs and goals, and delivering high quality communication strategies.

• Participating in and leading employer customer meetings to review communication strategies, requirements, deliverables, and alternatives.

• Responding to employer inquiries quickly with answers that go beyond the stated need and delight the employer/employee.

• Listening for new employer/customer opportunities and actively engaging the service team to address those needs.

• Ensure resources supporting enrollment meetings/benefit fairs are trained and prepared; Identify appropriate plan material/plan summaries and coordinate orders.

• Identify process improvement and communication/educational opportunities and working with appropriate business partners to implement changes.

• Coordinating the development and maintenance of project plans and status reports to manage and balance multiple projects with competing priorities.

• Participating in additional project management responsibilities and organizational initiatives, depending on capacity

• Up to 25% travel

Essential Business Experience and Technical Skills:

Required:

• 5+ years of relevant experience within group benefits

• Experience working directly with employer/customers as part of an account team or supporting function

• Ability to analyze employee and plan data to illustrate impact of communications and identify employer/customer specific solutions.

• Strong public speaking, written and oral communication and consultative techniques to engage your audience in a compelling way while demonstrating MetLife tools, products, and communications suite.

• Ability to "read the room" and focus on the aspects of the communication strategy that resonate most with the employer/customer.

• In-depth understanding of the communication process, from writing and design through distribution across multiple media (print, internet, video)

• The proven ability to work independently and build recommendations with little direction.

• A desire to continually improve how we tell MetLife's engagement story to employers/customers and a natural curiosity to try innovative techniques to engage employers/customers both in person and virtually.

• Proven project management success

• Knowledge of the communications and financial industry and standards

• Ability to work closely with service team members to recommend/implement participant specific communications to increase awareness, utilization, and retention

Preferred:

• 5+ years communications consulting or benefits consulting experience

• Bachelor's degree

• Experience in product, sales, marketing, or wholesaling in insurance industry (internal, external or combination)

• Strong subject matter expertise in MetLife's products and services

Equal Employment Opportunity/Disability/Veterans

If you need an accommodation due to a disability, please email us at [email protected]. This information will be held in confidence and used only to determine an appropriate accommodation for the application process.

MetLife maintains a drug-free workplace.