Technical Sales Manager - Industrial Automation

We are a globally recognized manufacturer of industrial automation components and networked control solutions used across manufacturing and building automation environments. Our organization serves customers worldwide through a portfolio of energy management technologies .

The company is known for high-quality engineering, global market reach, and strong relationships with OEM manufacturers and industrial distributors .

Position Summary

The Product Line Manager – will drive sales growth, product line strategy, and market expansion across the Americas region . This role works closely with international product management and regional sales teams to identify market opportunities, support new product development, and generate business with strategic OEM customers.

The position plays a critical role in shaping regional product strategy, supporting new product launches, and influencing the global product roadmap .

Key Responsibilities

• Develop and execute regional sales and marketing strategies aligned with revenue and profitability targets.

• Build and maintain a deep understanding of strategic OEM customer needs through CRM documentation, market research, and customer engagement.

• Drive new business development within strategic industrial segments.

• Identify opportunities for cross-selling, upselling, and introducing new product technologies to key customers.

• Partner with Strategic and Key Account Managers to understand Voice-of-Customer insights and customer business objectives.

• Gather market intelligence and competitive insights to influence the global product roadmap.

• Provide input on product requirements, pricing strategies, and positioning based on market needs.

• Support the sales organization with training, tools, and marketing materials to improve customer engagement and project generation.

• Collaborate with regional sales teams to target opportunities in strategic industries including:

• Food & Beverage

• Semiconductor

• Plastics & Rubber

• HVAC

• Prepare and deliver management reports summarizing customer engagement, sales performance, and pipeline development.

• Support New Product Introduction (NPI) launches across the region.

• Participate in global product line forums to share best practices and enhance product management effectiveness.

Key Accountabilities

• Revenue growth and margin performance for the Switches product portfolio

• New business generation with strategic OEM customers

• Successful New Product Introduction (NPI) launches

• Regional market intelligence and trend analysis

• Regional pricing strategy and price list management

• Contribution to the global product roadmap

Required Qualifications

• Bachelor’s degree in Electrical or Electronic Engineering

• Minimum 5+ years of experience in product management, application engineering, or technical sales within industrial automation

• Strong knowledge of automation technologies such as:

• Solid-state relays

• Soft starters

• Variable frequency drives (VFDs)

• Proven experience selling into OEM manufacturers, panel builders, or industrial distribution channels

• Industry exposure to one or more of the following sectors:

• Food & Beverage

• Semiconductor

• Plastics & Rubber

• HVAC

• Fluency in English

• Ability to travel up to 35% across the Americas

• Additional education in business or marketing is considered a plus.

Ideal Candidate Profile

The successful candidate will be:

• Highly self-motivated and results-oriented
• Comfortable working within international teams and matrix organizations
• Strong at cross-functional collaboration and stakeholder management
• Analytical with the ability to challenge assumptions and drive continuous improvement
• Adaptable and comfortable operating in a dynamic, growth-oriented environment

Why This Opportunity Stands Out

• Key strategic role supporting global product strategy

• High visibility across international product management and regional leadership

• Opportunity to influence next-generation automation technologies

• Work within a globally respected industrial technology organization

• Strong long-term career growth potential